On The Water

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Mediterranean Restaurant Business Plan

Strategy and Implementation Summary

The following sections outline the strategy and implementation summary for On The Water.

5.1 Sales Strategy

The important elements of the sales forecast are shown in the following table. The sales of food, drinks, and merchandise take a while to grow but will near $2 million in the second year.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Covercharge 0 0 0
Meals 38,277 57,000 63,000
Drinks 147,136 180,000 196,000
Restaurant Merchandise 1,225 3,000 3,500
Total Unit Sales 186,638 240,000 262,500
Unit Prices Year 1 Year 2 Year 3
Covercharge $0.00 $0.00 $0.00
Meals $15.00 $15.00 $18.00
Drinks $5.00 $5.00 $6.00
Restaurant Merchandise $8.00 $10.00 $10.00
Sales
Covercharge $0 $0 $0
Meals $574,155 $855,000 $1,134,000
Drinks $735,680 $900,000 $1,176,000
Restaurant Merchandise $9,800 $30,000 $35,000
Total Sales $1,319,635 $1,785,000 $2,345,000
Direct Unit Costs Year 1 Year 2 Year 3
Covercharge $0.00 $0.00 $0.00
Meals $3.00 $4.00 $5.00
Drinks $0.50 $0.60 $0.75
Restaurant Merchandise $3.00 $4.00 $4.50
Direct Cost of Sales
Covercharge $0 $0 $0
Meals $114,831 $228,000 $315,000
Drinks $73,568 $108,000 $147,000
Restaurant Merchandise $3,675 $12,000 $15,750
Subtotal Direct Cost of Sales $192,074 $348,000 $477,750

5.2 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on  planning for implementation. The most important programs are the sales and marketing programs listed in detail in the previous topics.

Milestones
Milestone Start Date End Date Budget Manager Department
Getting all furniture for restaurant 11/4/2000 11/13/2000 $3,000 LVM Design
Getting jungle decorations for ceiling 11/4/2000 11/18/2000 $600 LVM Design
Valet preparations 10/5/2000 10/14/2000 $500 LVM Management
Painting/reconstuction of restaurant 9/4/2000 10/16/2000 $2,000 LVM Design
Buying food for opening 10/28/2000 10/29/2000 $500 LVM Food
Creation and distribution of fliers 11/4/2000 1/20/2001 $1,000 LVM Promotional
Website 9/1/2000 10/1/2000 $1,000 LVM Management
Production and completion of menus 10/1/2000 10/30/2000 $400 LVM Design
Buying all supplies for kitchen 8/1/2000 10/4/2000 $7,000 LVM Management
Staff Schedules 8/1/2000 8/15/2000 $0 LVM Management
Totals $16,000