The following sections outline the strategy and implementation summary for On The Water.
The important elements of the sales forecast are shown in the following table. The sales of food, drinks, and merchandise take a while to grow but will near $2 million in the second year.
The following table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation. The most important programs are the sales and marketing programs listed in detail in the previous topics.