The Skate Zone

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Inline Hockey Service Business Plan

Company Summary

Legal Business Description
The Skate Zone was founded in May 1998 in Miami, Florida by Mr. James Dunn, President and CEO. The Skate Zone is a Florida corporation with principal offices located in Miami.

Start-up Expenses
Legal $500
Stationery etc. $100
Brochures $250
Insurance $3,000
Equipment $9,000
Total Start-up Expenses $12,850
Start-up Assets
Cash Required $45,000
Start-up Inventory $5,000
Other Current Assets $0
Long-term Assets $405,000
Total Assets $455,000
Total Requirements $467,850
Start-up Funding
Start-up Expenses to Fund $12,850
Start-up Assets to Fund $455,000
Total Funding Required $467,850
Non-cash Assets from Start-up $410,000
Cash Requirements from Start-up $45,000
Additional Cash Raised $3,000
Cash Balance on Starting Date $48,000
Total Assets $458,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $350,000
Accounts Payable (Outstanding Bills) $3,850
Other Current Liabilities (interest-free) $0
Total Liabilities $353,850
Planned Investment
Owner $117,000
Investor $0
Additional Investment Requirement $0
Total Planned Investment $117,000
Loss at Start-up (Start-up Expenses) ($12,850)
Total Capital $104,150
Total Capital and Liabilities $458,000
Total Funding $470,850


The mission of The Skate Zone is to promote the sport of hockey and make it available to all.

The facility will allow persons to be involved in competitive games for the purpose of encouraging sports etiquette and providing an environment that will induce health in mind, body, and spirit. The company's plan is to build a foundation for both kids and adults that will promote inner strength and encourage them to be beneficial as they mature.


The Skate Zone strategy is to bring the first professional service for inline roller hockey to Miami. The company's goal in the next year is allocate funding for start-up, complete building project, initialize league programs, procure inventory, and concession catering. The company's goal in the next 2-5 years is acquire additional programs to implement knowledge of hockey (i.e. summer programs to include hockey camps, all-day leagues, etc.) and to procure inventory for a Pro Shop. With the growth of the market in Miami, the company plans to expand by building facilities in both the north and east sides of the city.

Strategic Alliances

The company has strategic alliances with Industrial Construction, In-line Hockey, the city of Miami, Dr. Pepper, and Ice Providers. These alliances are valuable to The Skate Zone for the development and construction of a professional facility for amateur inline hockey.

The Skate Zone intends to form a strategic alliance with USA Hockey Inlineä, a program established in 1936-37 to promote safe competitive hockey through knowledge of rules and regulations.

Value Proposition

The Skate Zone's products and services offer the following advantages to customers.

  • Hockey league
  • Concession
  • Pro Shop