Wooderful Floors

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Hardwood Floor Refinisher Business Plan


Wooderful Floors offers the Pittsburgh community an environmentally safe wood floor refinishing service.

The services begin with a floor assessment. Whole boards may need to be replaced, but usually only small cracks need to be filled. The next step of refinishing is the sanding of the floor. This is always done layer by layer in a uniform manner. Throughout the sanding process cracks are checked for and fixed as needed. Three grades of sanding occur: rough, medium, and fine.

Once the floor has been sanded and vacuumed, the floor is now buffed using a super fine abrasive screen. The buffing helps tighten the wood grain to prepare it for accepting the stain. After the stain has been applied, the finish is applied and left to dry. Wooderful Floors provides every customer with a brief tutorial and documentation for care and maintenance of their refinished wood surface.

Wooderful Floors exclusively uses a water-based, environmentally sound finishing treatment. Within the last four years there has been a technological breakthrough in hard wood floor treatments that allows the industry to offer an extremely durable water-based solution.

The competing products on the market are:

  • Polyurethane: This is a popular and durable finish that comes in satin, semi-gloss, and high-gloss. While this finish is durable, it leaves a plastic sheen that decreases its attractiveness, is not dog nail resistant, and the chemicals that make up the liquid are quite toxic.
  • Swedish finish: This alternative is durable but has toxic fumes. Home owners must vacate the home for 2-3 days to allow the fumes to pass.

Wooderful Floors water-based finish has the same or superior durability characteristics as the competing brands and is not toxic. Wooderful Floors' prices will be slightly higher than competitors due to the high cost of the water-based finish product. The company will use superior service and market the environmental benefits of products used to justify the higher service cost.

The pricing schedule is based on square footage and other features that may impact the time to refinish such as ornate trims, etc.