Laser Dreams

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Hair Removal Business Plan

Strategy and Implementation Summary

Laser Dreams will market through the numerous downtown fitness clubs, beauty salons, tanning salons and boutiques.  Laser Dreams will offer the first treatment free.

5.1 Competitive Edge

The competitive advantage of Laser Dreams is location. Once we get them in, our advantage is the customer-focused environment we create. We know that each customer is a potential lead to another ten customers.

5.2 Sales Forecast

Laser Dreams anticipates that sales will be slow for the first and second month of operation, due to our "first treatment free" promotion. After that point, sales will increase as satisfied customers refer their friends. The following is the sales forecast for three years.

Sales Forecast
Year 1 Year 2 Year 3
Sales
Hair Removal $125,000 $170,000 $215,000
Products $10,300 $20,000 $30,000
Total Sales $135,300 $190,000 $245,000
Direct Cost of Sales Year 1 Year 2 Year 3
Hair Removal $0 $0 $0
Products $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0