Sarrica's Market

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Gourmet Food Store Business Plan

Company Summary

Sarrica's Market is a new business located in downtown Moab, Utah on Main Street. The store is an upscale international grocery and delicatessen, with a distinct menu that includes authentic, hard-to-find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter & check out area, grocery/gift area, and a unisex public restroom.

The mission of Sarrica's Market is to provide Moab, Utah's residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard-to-find grocery items from around the world. Our store motto is, "eat and enjoy," and our decor depicts the warm feel of an old world outdoor market.

The deli will serve sandwiches, salads, speciality drinks, and picnic lunches.  Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original sewn items and jewelry.  Gift baskets will also be available in the store and over the internet.  All the recipes used in the deli will highlight the grocery items sold in the market.

2.1 Start-up Summary

Start-up costs and initial financing are shown in the following table. The founders are seeking a small business loan in the amount of $100,000 to supplement owner investment in covering these costs. The estimated start-up costs may be lower than projected here if the owners are able to purchase used equipment and do the renovation labor themselves.

We plan on a three month start-up period. Expenses are broken down as follows:

  • Insurance @$300/month
  • Rent @$2,500/month
  • Initial Loan Repayment @$1,000/month
  • Utilities @ $1,000/month
  • Salaries: 2 managers @$2,000/month each

Long-term Assets:

  • Refrigeration Units
  • Display Cabinets
  • Kitchen Equipment

Short-term Assets:

  • Tables and Chairs


Start-up Expenses
Legal $500
Books/Accounting $600
Marketing/Website $5,000
Licenses/Permits $1,000
Delivery/Transportation $1,500
Insurance $900
Rent $7,500
Loan Payment $3,000
Utilities $3,000
Deposits $500
Expensed Equipment $5,000
Building Renovatons $20,000
Salaries $12,000
Payroll Taxes $1,800
Other $1,000
Total Start-up Expenses $63,300
Start-up Assets
Cash Required $15,700
Start-up Inventory $20,000
Other Current Assets $5,000
Long-term Assets $20,000
Total Assets $60,700
Total Requirements $124,000
Start-up Funding
Start-up Expenses to Fund $63,300
Start-up Assets to Fund $60,700
Total Funding Required $124,000
Non-cash Assets from Start-up $45,000
Cash Requirements from Start-up $15,700
Additional Cash Raised $0
Cash Balance on Starting Date $15,700
Total Assets $60,700
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Planned Investment
Andy and Cathy $12,000
Rosie and Kenny $12,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $24,000
Loss at Start-up (Start-up Expenses) ($63,300)
Total Capital ($39,300)
Total Capital and Liabilities $60,700
Total Funding $124,000

2.2 Company Ownership

Sarrica's Market is a Limited Liability Company owned and operated by the founders Andy Boone, Cathy O'Connor, Rosie O'Connor, and Kenny VanStone.  It will be registered with the country as Sarrica's Market.