West Pacific Marketing

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Global Marketing Business Plan

Appendix

Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Retainer Consulting 0% $46,000 $46,000 $46,000 $46,000 $46,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Project Consulting 0% $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Market Research & Industrial Analyses 0% $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Feasibility Studies 0% $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Strategic Analysis and Reports 0% $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $171,000 $171,000 $171,000 $171,000 $171,000 $175,000 $175,000 $175,000 $175,000 $175,000 $175,000 $175,000
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Retainer Consulting $9,670 $9,670 $9,670 $9,670 $9,670 $9,670 $9,670 $9,670 $9,670 $9,670 $9,670 $9,670
Project Consulting $7,810 $7,810 $7,810 $7,810 $7,810 $7,810 $7,810 $7,810 $7,810 $7,810 $7,810 $7,810
Market Research & Industrial Analyses $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Feasibility Studies $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Strategic Analysis and Reports $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Vice President Sales & Marketing 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Technical Sales B2B 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Technical Sales B2C 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Secretary - Sales & Marketing Office 0% $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Vice President Operations 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Senior Consultant - Marketing 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Senior Consultant - Finance Management 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Senior Consultant - Strategic Management 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Secretary - Operations Office 0% $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
VP Internal Business Management 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Accountant 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Legal Officer 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Administrative Officer 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
HRD Officer 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
President/CEO 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Secretary to the CEO 0% $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Bookkeeper 0% $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Clerical 0% $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Clerical 0% $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Clerical 0% $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Clerical 0% $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600
General Assumptions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Long-term Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Tax Rate 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $171,000 $171,000 $171,000 $171,000 $171,000 $175,000 $175,000 $175,000 $175,000 $175,000 $175,000 $175,000
Direct Cost of Sales $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360 $34,360
Gross Margin $136,640 $136,640 $136,640 $136,640 $136,640 $140,640 $140,640 $140,640 $140,640 $140,640 $140,640 $140,640
Gross Margin % 79.91% 79.91% 79.91% 79.91% 79.91% 80.37% 80.37% 80.37% 80.37% 80.37% 80.37% 80.37%
Expenses
Payroll $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600
Sales and Marketing and Other Expenses $10,500 $4,500 $2,000 $12,500 $2,000 $2,000 $8,000 $15,000 $2,000 $2,000 $19,500 $5,000
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Insurance $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180
Office Rent $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 $3,200 $3,200
Payroll Taxes 15% $3,390 $3,390 $3,390 $3,390 $3,390 $3,390 $3,390 $3,390 $3,390 $3,390 $3,390 $3,390
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $40,470 $34,470 $31,970 $42,470 $31,970 $31,970 $37,970 $44,970 $31,970 $31,970 $49,470 $34,970
Profit Before Interest and Taxes $96,170 $102,170 $104,670 $94,170 $104,670 $108,670 $102,670 $95,670 $108,670 $108,670 $91,170 $105,670
EBITDA $96,170 $102,170 $104,670 $94,170 $104,670 $108,670 $102,670 $95,670 $108,670 $108,670 $91,170 $105,670
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $24,043 $25,543 $26,168 $23,543 $26,168 $27,168 $25,668 $23,918 $27,168 $27,168 $22,793 $26,418
Net Profit $72,128 $76,628 $78,503 $70,628 $78,503 $81,503 $77,003 $71,753 $81,503 $81,503 $68,378 $79,253
Net Profit/Sales 42.18% 44.81% 45.91% 41.30% 45.91% 46.57% 44.00% 41.00% 46.57% 46.57% 39.07% 45.29%
Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales $85,500 $85,500 $85,500 $85,500 $85,500 $87,500 $87,500 $87,500 $87,500 $87,500 $87,500 $87,500
Cash from Receivables $59,219 $62,069 $85,500 $85,500 $85,500 $85,500 $85,567 $87,500 $87,500 $87,500 $87,500 $87,500
Subtotal Cash from Operations $144,719 $147,569 $171,000 $171,000 $171,000 $173,000 $173,067 $175,000 $175,000 $175,000 $175,000 $175,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $144,719 $147,569 $171,000 $171,000 $171,000 $173,000 $173,067 $175,000 $175,000 $175,000 $175,000 $175,000
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from Operations
Cash Spending $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600 $22,600
Bill Payments $7,542 $76,123 $71,710 $70,160 $77,510 $69,931 $71,048 $75,573 $80,323 $70,898 $71,335 $83,660
Subtotal Spent on Operations $30,142 $98,723 $94,310 $92,760 $100,110 $92,531 $93,648 $98,173 $102,923 $93,498 $93,935 $106,260
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $30,142 $98,723 $94,310 $92,760 $100,110 $92,531 $93,648 $98,173 $102,923 $93,498 $93,935 $106,260
Net Cash Flow $114,577 $48,847 $76,690 $78,240 $70,890 $80,469 $79,419 $76,828 $72,078 $81,503 $81,065 $68,740
Cash Balance $770,663 $819,509 $896,199 $974,439 $1,045,329 $1,125,798 $1,205,217 $1,282,045 $1,354,122 $1,435,625 $1,516,690 $1,585,430
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash $656,086 $770,663 $819,509 $896,199 $974,439 $1,045,329 $1,125,798 $1,205,217 $1,282,045 $1,354,122 $1,435,625 $1,516,690 $1,585,430
Accounts Receivable $118,438 $144,719 $168,150 $168,150 $168,150 $168,150 $170,150 $172,083 $172,083 $172,083 $172,083 $172,083 $172,083
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $774,524 $915,382 $987,659 $1,064,349 $1,142,589 $1,213,479 $1,295,948 $1,377,301 $1,454,128 $1,526,206 $1,607,708 $1,688,773 $1,757,513
Long-term Assets
Long-term Assets $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588 $126,588
Total Assets $901,112 $1,041,969 $1,114,247 $1,190,937 $1,269,177 $1,340,067 $1,422,536 $1,503,888 $1,580,716 $1,652,793 $1,734,296 $1,815,361 $1,884,101
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $5,000 $73,730 $69,380 $67,568 $75,180 $67,568 $68,534 $72,884 $77,959 $68,534 $68,534 $81,222 $70,709
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $5,000 $73,730 $69,380 $67,568 $75,180 $67,568 $68,534 $72,884 $77,959 $68,534 $68,534 $81,222 $70,709
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $5,000 $73,730 $69,380 $67,568 $75,180 $67,568 $68,534 $72,884 $77,959 $68,534 $68,534 $81,222 $70,709
Paid-in Capital $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800 $37,800
Retained Earnings $12,762 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312 $858,312
Earnings $845,550 $72,128 $148,755 $227,258 $297,885 $376,388 $457,890 $534,893 $606,645 $688,148 $769,650 $838,028 $917,280
Total Capital $896,112 $968,239 $1,044,867 $1,123,369 $1,193,997 $1,272,499 $1,354,002 $1,431,004 $1,502,757 $1,584,259 $1,665,762 $1,734,139 $1,813,392
Total Liabilities and Capital $901,112 $1,041,969 $1,114,247 $1,190,937 $1,269,177 $1,340,067 $1,422,536 $1,503,888 $1,580,716 $1,652,793 $1,734,296 $1,815,361 $1,884,101
Net Worth $896,112 $968,239 $1,044,867 $1,123,369 $1,193,997 $1,272,499 $1,354,002 $1,431,004 $1,502,757 $1,584,259 $1,665,762 $1,734,139 $1,813,392