D.A.P. Exports

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Export Automobile Parts Business Plan

Executive Summary

D.A.P. Exports is a business that exports automobile parts and auto lubricants to Jamaica and other countries including Venezuela, Columbia and Ecuador. Many of the company's shipments combine American-made products with foreign parts with some re-packaging and labeling.

Auto part sales is currently a $100 million industry in Latin America and the Caribbean. In these countries, a majority of the automobiles were manufactured in the 1980's. Finding replacement parts for these autos has become a difficult process as auto makers focus on cars produced in the last ten years.

D.A.P. Exports has established an extensive network of customer contacts in the region. James Dunn, owner of D.A.P Exports, has twenty years of experience selling consumer products in Latin America and the Caribbean. James has been a salesperson for Axiom Food Products, Klymor Manufacturing, and Dudley Food Products. 

During those years, James used taxi services in Latin America and the Caribbean. It was during one of those trips that he became aware of the demand for auto parts and auto lubricants. James also discovered the best distribution system for auto products in the region, through the local taxi companies.

D.A.P. Exports will contract with the region's taxi companies to provide auto parts and auto lubricants at wholesale prices. The taxi companies will either use the parts to repair their own vehicles or they will sell the parts to consumers. D.A.P Exports will also sell auto parts to auto part stores in the region.

1.1 Objectives

D.A.P. Exports' objectives are as follows:

  • Achieve handsome sales revenues during first year of operation.
  • Achieve a customer base of 100 taxi companies in the region.
  • Increase sales modestly during the second year of operation.

1.2 Mission

The mission of D.A.P. Exports is to be the auto parts provider of choice with the region's taxi companies.