Event Planning Business Plan

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Executive Summary

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP's strategic business partners.

The corporate market for event planning is steady and profitable.  For some large companies, economic downturns mean cuts in training. This is, however, only the case for shortsighted companies.  The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training.  They recognize that investing in human resources is always a good investment.  CRP intends to profit nicely from this.  Additionally, even in economic downturns, companies still have product launches and will still need someone to organize these events.  In short, the need for corporate event planning/hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on.

Corporate Retreat Professionals' projected growth rate is over 100% through year three and will have profits as a function of sales over 11% by year three.  By the beginning of year two CRP will have three employees.

1.1 Mission

The mission of the Corporate Retreat Professionals is to provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.2 Objectives

CRP's objectives for the first three years of operation include:

  1. To create a service-based company whose #1 value is exceeding customer's expectations.
  2. The utilization of CRP's services in 10 of the 100 top performing companies as listed by the Seattle Business Journal.
  3. To increase our number of served clients by 20% per year through superior service.
  4. To develop a sustainable, profitable start-up business.