Third Degree I.D.

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Educational Software Business Plan

Company Summary

Third Degree I.D. is located in Savannah, Georgia. It sells instructional design products and services to the corporate, education, government and healthcare e-learning markets. The company is committed to high quality instructional design and educational new media development.  It sells program/curriculum design and development, course design and development, program/curriculum and course evaluation, content analyses and revision, rich-media production, e-learning training, e-learning consulting, and additional services, such as market research, editing, document workflow, and translation. Third Degree I.D. employs an object-oriented design methodology that yields flexible, scalable, and reusable content. This approach provides clients with rich, targeted solutions that are easily replicated and maintained.

2.1 Start-up Summary

To begin the business, we require $5,924 in start-up expenses, and another $13,000 in non-cash assets. Details of these requirements can be found below.


Legal Expenses

  • Attorney Consultation -- $300
  • Initial Filing Fee for LLC -- $400
  • Name and Logo Trademark -- $300

Website Expenses

  • Website Domain (2 Years) -- $14
  • Website Hosting (1 Year) -- $96


  • Stationery/Letterhead + Envelopes (500 set) -- $500
  • Business Cards (500 x 3) -- $300

Memberships and Subscriptions

  • Coastal Beta -- $75
  • eLearning Guild -- $95
  • Faculty -- $745


  • Authoring and Multimedia Software for Sony Vaio -- $1,000
  • Authoring and Multimedia Software for Mac Powerbook -- $1,000
  • Authoring and Multimedia Software for SH Desktop -- $300

Long-term Assets

Computer Hardware

  • DS Laptop (Sony Vaio) -- $2,500
  • MH Laptop (Mac 15" Powerbook -- $2,500
  • SH Desktop + Laser Printer + Scanner -- $2,000
  • Networked Content Server -- $6,000

Start-up Investment

Each of the the founding partners will make an equal investment of $35,000 in starting the business. In addition, the partners intend to secure a 2-year commercial loan in the amount of $30,000 to cover the working capital requirements for the initial period of operations.

All startup expenses and funding requirements are summarized in the tables below.

Start-up Expenses
Legal $1,000
Annual State Fees $300
Insurance $200
Website domain and hosting $109
Stationary/ Business Cards $800
Office Supplies $100
Wireless Home Network (Airport) $200
Memberships/Subscriptions $915
Software $2,300
Total Start-up Expenses $5,924
Start-up Assets
Cash Required $116,076
Other Current Assets $0
Long-term Assets $13,000
Total Assets $129,076
Total Requirements $135,000
Start-up Funding
Start-up Expenses to Fund $5,924
Start-up Assets to Fund $129,076
Total Funding Required $135,000
Non-cash Assets from Start-up $13,000
Cash Requirements from Start-up $116,076
Additional Cash Raised $0
Cash Balance on Starting Date $116,076
Total Assets $129,076
Liabilities and Capital
Current Borrowing $30,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $30,000
Planned Investment
S.Hines $35,000
M. Meyer $35,000
D. Stanford $35,000
Additional Investment Requirement $0
Total Planned Investment $105,000
Loss at Start-up (Start-up Expenses) ($5,924)
Total Capital $99,076
Total Capital and Liabilities $129,076
Total Funding $135,000

2.2 Company Ownership

Third Degree I.D. is structured as a limited-liability company (LLC), consisting of three executive partners: Susan Hines, Mona Meyer, and Daniel Stanford, who will function in the roles of chief executive officer (CEO), chief learning officer (CLO), and chief creative officer (CCO).