The northeast corridor is home to over 5,000 companies that are constantly seeking advantage in the marketplace. These companies represented over $3 billion in cumulative sales last year alone.
Companies located in the northeast corridor can be divided up in the following groups:
Small Companies: 60% of the companies located in the northeast corridor are small companies. These companies have 50 to 150 employee and annual sales at around $5-$15 million. They represent a significant market since space and resources are critical to their growth and survival. Outsourcing record management is an excellent solution for a growing company that wants to control record compliance cost and needs more space.
Medium-sized Companies: 25% of the companies located in the northeast corridor are medium-sized companies. These companies have over 300+ employees and their annual sales are between $20-50 million. Record management is a large part of their operating budget and is usually poorly organized and inefficient. Outsourcing record management can cap cost and improve retrieval time of critical documents.
Large Companies: 15% of the companies located in the northeast corridor are large companies with over 1,000+ employees. These companies annual sales are $100-$300 million. Record management is now at the core of the strategic performance of the company. Archiving some percentage of cumulative records is an excellent strategy in protecting records and improving retrieval time.
4.1 Market Segmentation
Shaw's will focus on the following target customers: