Mirabile Dictu Advertising

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Display Case Marketing Business Plan

Management Summary

The Management Summary of the firm identifies two main principals, McKenzie Bossard and Fernando Hearndon.  These owner/operators have impeccable credentials in this industry.  This will benefit the firm in two predominate ways:

  1. Clients will be brought from relations in past history, and
  2. The experience each has will attract new clients.

McKenzie Bossard has extensive experience in sales, marketing, and management within the hardware industry.  Fernando Hearndon has extensive experience in the area of promotional advertising as well as finance and administration.  Both have extensive relationships in the industry that will be very valuable.

6.1 Personnel Plan

As the Personnel Plan shows, the company expects to make gradual investments in sales related personnel over the next three years, always keeping in mind that the number of sales people is directly related to the number of retailers advertising, brands available and the available "inventory" to sell to brands.

Mirabile Dictu Advertising will start out with two sales people exclusive of the owner/operators and will add one additional person in year two and one additional person in year three.  These sales people are paid a commission of 10% of their sales.  The firm also has contacts necessary to "farm out" ad hoc needs to local contractors, in lieu of full time people, as demand warrants.

Personnel Plan
Year 1 Year 2 Year 3
Bossard $101,000 $75,000 $75,000
Hearndon $101,000 $60,000 $60,000
Sales People $130,000 $255,000 $340,000
Total People 4 5 6
Total Payroll $332,000 $390,000 $475,000