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Diamond Retailer Business Plan

Management Summary

Rock Stone, CEO of RBR, will be responsible for developing business strategy, identifying business opportunities, and achieving projected revenue and expense targets.

Our CFO will be responsible for supervising the finance and accounting department.

Our Marketing and Brand Manager will be responsible for developing brand advertising and marketing programs.

7.1 Organizational Structure

The new organization restructuring will focus on the relationship between the owner and the other managers, not necessarily limiting the involvement of the owner. The purpose of this new organizational model is to increase the accountability of each subdivision to gain maximum performance.

  • Mr. Stone will act as a CEO/Strategic Business Officer. The role of Vice President and CFO will be combined.
  • Jay Pegg will be responsible for the IT development of the company, both front-end design and back-end database management.
  • The Marketing Department, headed by Buzz Wird, will include Branding Development.
  • Warehouse and Logistic Operation will be headed by Mr. Chip N. Storage.

7.2 Personnel Plan

Mr. Stone will now receive an annual salary instead of taking the whole profit as it was in the past. The purpose of giving salary to owner is to accumulate extra cash for the further development of the company.

Personnel Plan
2006 2007 2008
CEO/Owner $108,000 $108,000 $108,000
CFO $78,000 $78,000 $78,000
Marketing/Brand Manager $54,000 $54,000 $54,000
Marketing Personnel $24,000 $24,000 $24,000
IT Manager $54,000 $54,000 $54,000
Programmer $38,400 $38,400 $38,400
Web Designer $26,400 $26,400 $26,400
General Administrative Assistant $24,000 $24,000 $24,000
Shipping Personnel 1 $22,000 $22,000 $22,000
Security Guard 1 $24,000 $24,000 $24,000
Security Guard 2 $24,000 $24,000 $24,000
Security Guard 3 $24,000 $24,000 $24,000
Security Guard 4 $24,000 $24,000 $24,000
Shipping Personnel 2 $22,000 $22,000 $22,000
Total People 15 15 15
Total Payroll $546,799 $546,800 $546,800