Wright's Dental Lab

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Dental Laboratories Business Plan

Market Analysis Summary

The LochJaw tri-county area has over 300 dentists. Next to salaries and benefits for associates, assistants and hygienists, dental laboratory fees are a dentist's greatest expense.

Currently, there are seven dental labs in LochJaw. Of the seven, only four are full service. Most importantly, a new lab has not opened in the LochJaw area in the past six years. Over the past six years, the area's population has grown tremendously. The current labs have not invested in the newest technology. Wright's Dental Laboratory will set a new standard for products and services.

No where is this more important than in the dental care for children and seniors. The new materials and techniques creates more options for dentists to serve their young and senior patients. Wright's Dental Laboratory is investing heavily in these new techniques and materials.

Market Segmentation

Wright's Dental Laboratory will focus on dental professionals who work in the following three areas:

  • Dental services for seniors;
  • Dental services for children;
  • General dental services.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Dental Services for Children 10% 60 66 73 80 88 10.05%
Dental Services for Seniors 15% 40 46 53 61 70 15.02%
General Dental Services 13% 200 226 255 288 325 12.91%
Total 12.64% 300 338 381 429 483 12.64%