New World Deli

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Deli Restaurant Business Plan

Company Summary

New World Deli is the realization of the founder's dream of having her own business.

2.1 Start-up Summary

Start-up costs and initial financing are shown on the following table.  Jane Ericson will be investing $20,000 of savings and guaranteeing a loan for another $30,000 with personal assets.  In addition, the business will receive an interest-free loan from a family member of $10,000, to be repaid within the first year.

Start-up
Requirements
Start-up Expenses
Legal $500
Stationery etc. $300
Rent $1,000
Expensed Equipment $3,000
Other $1,000
Total Start-up Expenses $5,800
Start-up Assets
Cash Required $28,200
Start-up Inventory $0
Other Current Assets $2,000
Long-term Assets $24,000
Total Assets $54,200
Total Requirements $60,000
Start-up Funding
Start-up Expenses to Fund $5,800
Start-up Assets to Fund $54,200
Total Funding Required $60,000
Assets
Non-cash Assets from Start-up $26,000
Cash Requirements from Start-up $28,200
Additional Cash Raised $0
Cash Balance on Starting Date $28,200
Total Assets $54,200
Liabilities and Capital
Liabilities
Current Borrowing $30,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $10,000
Total Liabilities $40,000
Capital
Planned Investment
Owner/founder $20,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $20,000
Loss at Start-up (Start-up Expenses) ($5,800)
Total Capital $14,200
Total Capital and Liabilities $54,200
Total Funding $60,000

2.2 Company Locations and Facilities

New World Deli will be located in Eugene, Oregon on the corner of 7th and Main. The facilities will include a 25 person capacity eating area, counter/front area, and backroom area where refrigerators, commercial stoves and ovens are located.

2.3 Company Ownership

At its initial stages, New World Deli is a sole proprietorship owned by Jane Ericson, founder and president. It will be registered as a fictitious business name.  We will move up to incorporate as recommended by our attorney later, based on growth of the business and conditions as they arise.