Pamperzhou Day Spa

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Day Spa Business Plan

Company Summary

Pamperzhou Day Spa is a new destination offering customers the combination of massage, body treatments, facials and anti-aging treatments. The settings are upscale, beautiful and serene. We cater to both men and women and offer the latest in skin care products and therapies. 

Culway Plaza, where we plan to locate, has a daily traffic count of 64,000 cars. It is also only two blocks from a commuter train stop, and has an upscale hair and nail salon which would complement our services nicely. 

2.1 Company Ownership

Pamperzhou Day Spa is a Sole Proprietorship owned by Madame Pamperzhou. Madame functions as developer and manager for Pamperzhou Day Spa. Madame has been a marketing and sales professional for over 15 years with a proven track record, who has been working in the medical industry for the last five years.  While her tenure with X Company, a leading dental manufacturer, she built the Metropolis territory from $400k per year to over $1.8 million per year. During Madame's sales career she also built a territory from zero per year to over $3.6 million per year at Y Computer Systems.  At her current position with Z Dental Systems, she continues to excel and currently ended 2004 at 117% of the sales budget.  Earlier in her career, as a leasor / manager for an Apartment community, she consistently maintained a 100% lease level while managing a 140-unit apartment community. Prior to that, she worked in the budget department for an overseas United States Military installation in Bamberg, Germany. Madame's unique cold-calling, sales, budget, management and people skills will be a perfect fit for building the client-base in a new business and seeing it through to success. 

2.2 Start-up Summary

The following table outlines start-up expenses related to leasing, build-out and start-up expenses in opening Pamperzhou Day Spa.  The bulk of the start-up costs will be invested by the owner and the remainder will be funded through short-term financing. Details are provided in the tables below.

Other Current Assets purchased at start-up are as follows:

Massage table equipment - $3,795 (5 complete)

Aesthetician Equipment - $2,800 (2 room setup)

Decor and Furnishings - $13,000

Envision Software & Equipment - $4,000

Signage - $3,500

Backbar Supplies - $5,000

Start-up
Requirements
Start-up Expenses
Legal $2,500
Printing, stationery, bags, grand opening coupons $3,500
Brochures $500
Construction/Design $45,000
Insurance $2,000
Rent $17,000
Research and Development $0
Advertising $5,000
Accountant $950
Linens $4,000
Other $0
Total Start-up Expenses $80,450
Start-up Assets
Cash Required $35,000
Start-up Inventory $6,000
Other Current Assets $32,095
Long-term Assets $0
Total Assets $73,095
Total Requirements $153,545
Start-up Funding
Start-up Expenses to Fund $80,450
Start-up Assets to Fund $73,095
Total Funding Required $153,545
Assets
Non-cash Assets from Start-up $38,095
Cash Requirements from Start-up $35,000
Additional Cash Raised $11,455
Cash Balance on Starting Date $46,455
Total Assets $84,550
Liabilities and Capital
Liabilities
Current Borrowing $35,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $35,000
Capital
Planned Investment
Owner Investment from Sale of Home $130,000
N/A $0
Additional Investment Requirement $0
Total Planned Investment $130,000
Loss at Start-up (Start-up Expenses) ($80,450)
Total Capital $49,550
Total Capital and Liabilities $84,550
Total Funding $165,000