Dark Roast Java

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Coffeehouse Business Plan

Company Summary

Dark Roast Java launches with its first coffeehouse located in downtown Pleasantville. Dark Roast Java will offer residents and visitors a totally new style of coffeehouse - one offering a uniquely flavorful coffee drink and a comfortable, upscale environment at which to socialize, relax or work.

  • Variety: No other coffeehouse in the area will provide the range of coffee drinks, tea, cocoa, juice, smoothies and other products that Dark Roast Java does.
  • Location: Dark Roast Java will be located in the prime section of downtown Pleasantville in the heart of the shopping and entertainment district. Dark Roast Java locations are designed for high volume year round, with revenues and profits to match.
  • Expansion: Assuming this store is successful, it will be the first of a chain of Dark Roast Java coffeehouses located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population.

The Dark Roast Java Concept
At one time Cadillac was the acknowledged quality automobile in America. Then came Mercedes-Benz. And then Lexus, with its superb product and service approach. Dark Roast Java will be the first "Lexus" of the coffeehouse chain industry, offering a higher quality product and better quality service in an exceptional environment. The only coffeehouse that comes close to being as upscale as our concept in the Pacific Northwest is Torrefazione, with its high style Italian decor (they were recently part of a $72 million dollar buy-out by Starbucks).

The first Dark Roast Java is located in Pleasantville. Other Dark Roast Java coffeehouses will eventually be located in select affluent markets that support the business model (e.g. Mount Hill, Newburg, Springfield, Bayview, Orchard Valley, Beachey Head, Capital City).

Dark Roast Java offers a superior coffee product, delicious pastries, fresh juices, the finest tea drinks, Ghirardelli cocoa, gourmet chocolates and gift items.

The Dark Roast Java staff members who prepare the coffee (baristas) are highly trained and experienced. They know how to prepare an excellent espresso-based drink and brew tasty coffee. We use the highest quality equipment and ingredients to deliver a noticeably superior product.

Our design style is different from all other coffeehouses, an upscale "Cote d'Azur" look. It features stained glass decorations, art glasswork, Mediterranean Riviera style furnishings and outdoor dining.

2.1 Company Ownership

Dark Roast Java is a privately held corporation. It is registered as a state LLC Corporation, with ownership shared by Ned Powers-Sebastiane, Victor Lubitsch, Curt Yamaguchi and other outside investors.

2.2 Start-up Summary

Start-up expenses are in line with those of other coffeehouse chains. For example, Starbucks spends approximately $380,000 on average to build-out a new store location. Our costs are an estimated $225,000 and $25,000 for opening inventory and operating capital. Future stores should cost no more than $175,000 to build out since many of the costs incurred here will not have to be repeated later.

The Start-up requirements, below, include $77,000 of short and long-term assets.

Long term assets: $62,000

Undercounter Refrigerators


Service/Prep Counter


Ice Machine


Large Refrigerator


Milk Coolers (3)


Cash register (2) Point of Sale System


Espresso Machine


Fetco Coffee Brewer


Counters/Condiment bar/shelving


Short-term assets: $15,000

Tables, Chairs, Furnishings


Persian Carpet


Lighting Fixtures


Start-up Expenses
Site design, architectural plan $10,000
Demolition/Construction $25,000
Electrical, Lighting $12,000
Electrical, Other $10,000
Flooring/installation $5,000
Bathroom Construction $4,000
Plumbing $10,000
Fireplace Construction $5,000
Painting $2,500
City permits/licenses/fees $6,500
Inserted Row $0
Accounting $2,000
Legal $4,000
Insurance $2,500
Inserted Row $0
Opening marketing/advertising $3,000
Graphic design for signage, menu boards $2,000
Outside Signage $1,500
Frequency Cards, Brochures $1,500
Inserted Row $0
Office equipment $600
Computer, scanner, printer $2,000
Telephones/Fax/DSL $500
Stationery etc. $1,000
Gift item displays (3) $1,500
Inserted Row $0
Preparation equipment $1,000
Dishwasher $3,500
Blenders (3) $2,000
Microwave $500
Panini maker $700
Storage racks $1,000
Music system $800
Food display case $6,000
Storage room shelving $1,000
Bulk bean grinder $700
Sinks (2), prep counters $1,200
Menu board construction $2,500
Cups/Lids (50,000) $14,000
Total Start-up Expenses $147,000
Start-up Assets
Cash Required $1,500
Start-up Inventory $25,000
Other Current Assets $15,000
Long-term Assets $62,000
Total Assets $103,500
Total Requirements $250,500
Start-up Funding
Start-up Expenses to Fund $147,000
Start-up Assets to Fund $103,500
Total Funding Required $250,500
Non-cash Assets from Start-up $102,000
Cash Requirements from Start-up $1,500
Additional Cash Raised $0
Cash Balance on Starting Date $1,500
Total Assets $103,500
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Investors $250,000
Other $500
Additional Investment Requirement $0
Total Planned Investment $250,500
Loss at Start-up (Start-up Expenses) ($147,000)
Total Capital $103,500
Total Capital and Liabilities $103,500
Total Funding $250,500