Silvera and Sons

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Coffee Export Business Plan

Management Summary

Silvera & Sons management consists of four full-time employees. Additional assistance is acquired on a part-time basis and/or through the use of consultants, specifically in legal matters. Detailed descriptions are found in the following section.

6.1 Management Team

Silvera & Sons is organized into three functional areas: product sourcing, sales, and marketing; production and shipping; and finance and administration.

Marco Silvera Sr: CEO/President in charge of finance and administration. Marco Silvera Sr., 57 has worked in the coffee export business for 30 years. Before starting Silvera & Sons he was the Chief Financial Officer and general manager of the Cafe Fino coffee company. He began working for Cafe Fino after he finished an accounting degree at the University of Southern California. The current Silvera & Sons plant was formerly owned by Cafe Fino and was sold to Mr. Silvera who had decided to "retire" and wanted to run a small business. Cafe Fino had purchased larger facilities and no longer needed the plant.

Marco Silvera Jr: Vice president in charge of product sourcing, sales, and marketing. Marco Silvera Jr., 32 completed his MBA at Syracuse University and worked for several years on the Brazilian stock and commodities market as a broker. He later took a position as an International Sales and Marketing Representative for a major agricultural brokerage and supply firm in Sao Paulo. He is expected to succeed his father as CEO of Silvera & Sons Ltda.

Antonio Silvera: Vice president in charge of production and shipping. Antonio Silvera, 29 worked as a civil engineer for two years for the Brazilian government after completing an engineering degree at the University of Brazil, Sao Paulo. He is responsible for the supervision of all plant employees.

Additional Management:
Ralph Henzo, CFO:
Gracie, Renoldo, & Fertado Attorneys at Law, Sao Paulo.

6.2 Management Team Gaps

We currently lack a full-time professional who can deal with the changing legal and financial aspects of international business. We have relied on legal consultants but are now analyzing the possibility of adding an additional position to deal exclusively with international issues. In addition, as we continue to grow and hire more personnel, we may hire a controller.

6.3 Personnel Plan

The personnel plan requires an increase in plant employees from 11 to 17-20 within the next three years. Additional employees will also be added to increase administrative and accounting support. One additional employee will be added to the sales and marketing division. We will retain all current employees as they will not have to relocate.

Personnel Plan
1999 2000 2001
Production Personnel
Antonio Silvera, VP Production $38,400 $41,088 $43,964
Plant Employees $219,996 $228,796 $237,948
Other $42,000 $47,000 $50,000
Subtotal $300,396 $316,884 $331,912
Sales and Marketing Personnel
Marco Silvera Jr, VP Sales/Mktg. $45,000 $48,150 $51,521
Other $180,492 $80,000 $85,000
Subtotal $225,492 $128,150 $136,521
General and Administrative Personnel
Marco Slivera Sr, CEO $50,400 $53,928 $57,703
Ralph Henzo, CFO $42,000 $44,940 $44,940
Admin/Acctg. Staff $9,000 $9,360 $44,734
Other $18,000 $22,000 $26,000
Subtotal $119,400 $130,228 $173,377
Other Personnel
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Subtotal $0 $0 $0
Total People 15 16 17
Total Payroll $645,288 $575,262 $641,810