Liquid Culture

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Clothing E-commerce Site Business Plan

Management Summary

Larry Wilson will manage the marketing team, as well as the development and administration of Liquid Culture's website.  Maggie Granger will be in charge of the clothing design team. She will also manage the production of the designs by Magic Clothing Company.

6.1 Personnel Plan

Besides Larry and Maggie, Liquid Culture will have a staff of eight:

  • Three member clothing design team.
  • Web administrator.
  • Two member marketing team.
  • Office manager.
  • Accountant.
Personnel Plan
Year 1 Year 2 Year 3
Marketing/Website Director $84,000 $90,000 $95,000
Design Director $84,000 $90,000 $95,000
Designers $144,000 $156,000 $166,000
Web Administrator $48,000 $52,000 $56,000
Office Manager $36,000 $39,000 $42,000
Marketing Staff $96,000 $104,000 $112,000
Accountant $39,600 $44,000 $48,000
Other $0 $0 $0
Total People 8 8 8
Total Payroll $531,600 $575,000 $614,000