Fressen Catering

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Catering Company Business Plan

Company Summary

Fressen Catering, located in Philadelphia, PA will offer high-end kosher catering to the Philadelphia community.  Fressen Catering will serve parties of 25-300 people with high-end kosher foods that are currently only available in New York City.  Fressen Catering will offer a large menu repertoire, from traditional favorites to creative inventions.  All of the food and drink items served will be done under strict supervision of the Orthodox Rabbinic authority.

Fressen will rent space for the office and kitchen in an industrial area of Philadelphia.  Renting in the industrial area will significantly lower the cost. Since the space will be used for food production it is not relevant for the store front to be aesthetically pleasing, or in a nice neighborhood. Fressen Catering is forecasted to generate $395,000 in revenues for year three. 

2.1 Start-up Summary

Fressen Catering will incur the following start-up costs:

  • Two commercial stoves with ovens.
  • Dishwasher.
  • Two sets of cookware.
  • Two sets of dishware.
  • One van with rolling racks built in (a rolling rack is a wheeled rolling cart system that is insulated for both hot and cold food).
  • Assorted serving trays and utensils, knives and cutting boards (two each). 
  • Desk and chair.
  • Computer with printer, CD-RW, Microsoft Office, and QuickBooks Pro. 
  • Copier and fax machine.

Please note that the following items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

Start-up Expenses
Legal $500
Stationery etc. $150
Brochures $150
Rent $0
Other $0
Total Start-up Expenses $800
Start-up Assets
Cash Required $36,700
Other Current Assets $0
Long-term Assets $32,500
Total Assets $69,200
Total Requirements $70,000
Start-up Funding
Start-up Expenses to Fund $800
Start-up Assets to Fund $69,200
Total Funding Required $70,000
Non-cash Assets from Start-up $32,500
Cash Requirements from Start-up $36,700
Additional Cash Raised $0
Cash Balance on Starting Date $36,700
Total Assets $69,200
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Susan $35,000
Family and friends $35,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $70,000
Loss at Start-up (Start-up Expenses) ($800)
Total Capital $69,200
Total Capital and Liabilities $69,200
Total Funding $70,000

2.2 Company Ownership

Fressen Catering is a sole proprietorship owned by Susan Cheflly.