Sumptuous Cuisine Catering

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Catering and Ballroom Rental Business Plan

Executive Summary

Sumptuous Cuisine Catering is a local catering company serving both business and private clients in Doeuvreville and the surrounding towns within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services. Sumptuous Cuisine Catering seeks to expand its operations to a dedicated venue, called The Sumptuous Ballroom, located in Doeuvreville, with a mortgage on the space, its own cash reserves and the issuing of a convertible debt to angel investors.

The addition of The Sumptuous Ballroom to the services provided by Sumptuous Cuisine Catering will enable gross margins to rise above their previous levels and industry averages as rentals of space provide high gross margins. Both existing and new clients will be interested in using this space, and in the additional services Sumptuous Cuisine Catering provides. Top line sales will grow from their current level in 2009 to more than double in 2012. Net profits will rise three-fold from 2010 to 2012 after this acquisition, even with the expected increases in operating expenses. Sumptuous Cuisine Catering will seek to utilize the space on at least 40% of days by the end of year 3 to achieve these results.

Objectives

Sumptuous Cuisine Catering has set the following objectives for the first three years of the launch of its ballroom:

  • Renovate and upgrade the interior of the ballroom
  • Hire and retain a facilities manager to run the logistics of the new space
  • Produce a positive return on investment for the ballroom acquisition by the end of the second year
  • Utilize the ballroom on 40% of days by the end of the third year

Mission

Sumptuous Cuisine Catering offers top-class event experiences with flawless execution to business and private clients in the Doeuvreville area. With Sumptuous Cuisine Catering running your event, the food will be delicious, the service will be excellent and the guests will be wowed.

Keys to Success

Keys to success in the catering and event business include:

  • Managing and exceeding client expectations
  • Balancing expert opinions and advice with care for the client's preferences and vision
  • Exhibiting a sense of professional showmanship on the day of the event - the show must go on
  • Protecting the client's interests and liability even when it requires unpopular decisions

Sumptuous Cuisine Catering keeps these keys in mind through all events they have managed and catered in the past and will renew their efforts as they open their own catering venue.