Market Research & Industry Analysis

Market research is the process of gaining information about your target market. Use our helpful resources to learn more about choosing your target market and conducting market research.

• Market research basics - This article explains what primary and secondary market research is and how they are conducted. Tips on where to find market data and other information is also offered.
• What is a market forecast? - A core component of your market analysis is the market forecast.
• How to create a market forecast - A detailed article on making a market forecast estimate.
• Market forecast example - View this example of a market forecast to better understand the concepts.
• Target marketing - The most effective way to optimize your market resources is through targeted marketing efforts.
• International market research - Looking to make your business global? Find out more.
• Know your industry - Knowing your industry gives you a leg up on the competition.
• Market competition - Learn from existing businesses in the same industry.
• Online competitive analysis - How does your market competition fair in the online world?
• Get more information on marketing a business

Additional Market Research Resources

• US Census Bureau QuickFacts - Quick and easy access to facts about people, business, geography, and more.
• SBDC office locator - Find an SBDC near you.
• US Chamber of Commerce - Get useful business information from your local Chamber of Commerce.