Palms and Bonds

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Business Development Business Plan


The local business consultancy market has been growing steadily over the last several years. With this in mind we intend our marketing programs to expand accordingly. The introduction of quality sales and marketing literature will enable Palms and Bonds to effectively market to potential customers with a positive image and impression. We project sales to increase accordingly, as we continue establishing a reputation for ourselves, especially in the market research area. With time a presence on the internet and participation in local and regional conferences and trade shows will be key milestones to expanding sales and marketing potentials through the utilization of new channels and identification of potential customers.

Throughout the year we intend to undertake regular evaluations of our business and marketing programs so as to ensure that we are in line with our intended objectives. In summary we intend to undertake the following:

  1. Tracking and follow-up: we intend to have the discipline, as an organization, to track results of the business plan and make sure that we implement.
  2. Market segment focus: we intend to have the discipline to maintain the market segment focus.
  3. Saying no: though difficult initially we intend to be able to say no to special deals that take us away from the target focus and are unprofitable.

8.1 Implementation Programs

Palms and Bonds will start to establish alliances with reputable and reliable suppliers of information. We will continue preparing our sales literature mainly in-house with the assistance of a reputable printing organization agency. We also intend to engage the services of well qualified consultants. Thereafter there shall be delegation of responsibility for maximum effectiveness.

8.2 Contingency Planning

We intend to watch our results very carefully. We may need to concentrate less on certain services than others, if we intend to get the margin up or clients become difficult to attract. We might be able to avoid the straight competition with the major companies by focusing more on the previously mentioned services -- market and marketing research.