The key to my strategy is maintaining a clear hold on underlying objectives. I want this business to be a part-time business to provide pocket money and confidence that other kids in high school get by doing less interesting part-time jobs. I want the satisfaction of earning my own money, but like the aquarium business and want to focus it on what I like.
Therefore I have limited capacity and will build slowly and carefully, with one friends-and-family client to begin with, moving very careful to three clients only later when I have driving privileges.
Our selling will be entirely based on word of mouth. We will build the website for the future. Later on, as soon as we feel confident to turn on more business, joining the Chamber of Commerce would be sufficient. We could attend some of their gatherings, get an occasional forum, and build more business that way.
We will remain with a single client throughout this first year before expanding in the future. We need to establish history with one client, and we also need to maintain the constraints on this business as a single hobbyist business.
During the following year, when we have a drivers license, we can expand to three clients.
The plan involves two additional clients for the summer of 2003, and then a transition during late 2004 in preparation for me to be able to leave clients to attend college.