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Aquarium Services Business Plan

Executive Summary

EcoAquatics is the hobbyist business of a high-school sophomore.  Its main goal is to offer its owner a way to pursue an interesting hobby and turn that into a small part-time business to provide her with the economic benefits that other students her age get from less interesting part-time jobs. 

EcoAquatics will manage saltwater aquariums for its clients.  We will help every step of the way, from setting up the aquarium, to cleaning it, maintaining it, and feeding the fish.  Depending on the client, they can go step by step along with us, or simply enjoy the finished product. 

Our service can be used for a range of needs, from those who have never had an aquarium before and need step by step help, to someone who is an expert but does not have time to do everything.  We will tell our clients the truth and not let them get something that will not thrive in their specific tank environment. 

In the early stages of the business, the owner will focus on offering services to family and friends.  Later, the company will expand to offer services to small businesses in the Eugene, Oregon area.  Since this is a small hobbyist business, the start-up expenses are minimal.  Start-up will be funded through an interest-free loan from a family friend.  The loan will be repaid in year three.

As this business plan is written, EcoAquatics is properly registered with the state of Oregon and has been maintaining the aquarium of its first client for four months.

1.1 Mission

EcoAquatics is a hobbyist business intended to give its owner a way to develop environmentally-sound aquariums, sensitive to the potential ecological dangers of the aquarium hobby worldwide, on a small scale appropriate to a high school student's infrastructure and reach.  It should be fun, rewarding, full of learning, good for the clients, and good for the owner. 

1.2 Keys to Success

  1. Maintain the vision of a part-time hobbyist business, moving only slowly and appropriately up. 

  2. Always be up-to-date on the environmental impact of home and office aquariums. 

1.3 Objectives

  • For the short term, the main objective is to extend my aquarium hobby by building and maintaining a few aquariums outside my home with selected close-in clients who will work with me in a friendly way.  I don't want to pretend this a full-time business with completely normal business motivations. 

  • On the longer term, develop this into a business that can help me support myself through high school and college, generating a part-time income from a part-time endeavor that relates vocation to avocation.