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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Shoes 0% $7,500 $7,725 $7,957 $8,195 $8,441 $8,695 $8,955 $9,224 $9,501 $9,786 $10,079 $10,382
Accessories 0% $100 $103 $106 $109 $113 $116 $119 $123 $127 $130 $134 $138
Total Sales $7,600 $7,828 $8,063 $8,305 $8,554 $8,810 $9,075 $9,347 $9,627 $9,916 $10,214 $10,520
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Shoes 60% $4,500 $4,635 $4,774 $4,917 $5,065 $5,217 $5,373 $5,534 $5,700 $5,871 $6,048 $6,229
Accessories 60% $60 $62 $64 $66 $68 $70 $72 $74 $76 $78 $81 $83
Boxes and bags 1% $76 $78 $81 $83 $86 $88 $91 $93 $96 $99 $102 $105
Shipping costs for website sales 2% $152 $157 $161 $166 $171 $176 $181 $187 $193 $198 $204 $210
Subtotal Direct Cost of Sales $4,788 $4,932 $5,080 $5,232 $5,389 $5,551 $5,717 $5,889 $6,065 $6,247 $6,435 $6,628
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Operations Assistant (part-time) 0% $1,013 $1,013 $1,013 $1,013 $1,013 $1,013 $1,013 $1,013 $1,013 $1,013 $1,013 $1,013
Sales Associate (Part-Time) 0% $780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $780
Total People 2 2 2 2 2 2 2 2 2 2 2 2
Total Payroll $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $7,600 $7,828 $8,063 $8,305 $8,554 $8,810 $9,075 $9,347 $9,627 $9,916 $10,214 $10,520
Direct Cost of Sales $4,788 $4,932 $5,080 $5,232 $5,389 $5,551 $5,717 $5,889 $6,065 $6,247 $6,435 $6,628
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $4,788 $4,932 $5,080 $5,232 $5,389 $5,551 $5,717 $5,889 $6,065 $6,247 $6,435 $6,628
Gross Margin $2,812 $2,896 $2,983 $3,073 $3,165 $3,260 $3,358 $3,458 $3,562 $3,669 $3,779 $3,892
Gross Margin % 37.00% 37.00% 37.00% 37.00% 37.00% 37.00% 37.00% 37.00% 37.00% 37.00% 37.00% 37.00%
Expenses
Payroll $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793
Marketing/Promotion $1,500 $75 $100 $100 $75 $75 $75 $75 $75 $75 $75 $75
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Mortgage %/Rent $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Utilities $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80
Insurance $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Website maintenance $31 $31 $31 $31 $31 $31 $31 $31 $31 $31 $31 $31
POS contract/fees 15% $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35
Payroll taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $3,739 $2,314 $2,339 $2,339 $2,314 $2,314 $2,314 $2,314 $2,314 $2,314 $2,314 $2,314
Profit Before Interest and Taxes ($927) $583 $645 $734 $851 $946 $1,044 $1,145 $1,249 $1,356 $1,466 $1,579
EBITDA ($927) $583 $645 $734 $851 $946 $1,044 $1,145 $1,249 $1,356 $1,466 $1,579
Interest Expense $205 $203 $200 $197 $194 $191 $188 $185 $182 $179 $177 $174
Taxes Incurred ($340) $114 $134 $161 $197 $227 $257 $288 $320 $353 $387 $422
Net Profit ($792) $266 $312 $376 $460 $529 $599 $672 $746 $823 $902 $984
Net Profit/Sales -10.43% 3.40% 3.86% 4.53% 5.38% 6.00% 6.60% 7.19% 7.75% 8.30% 8.83% 9.35%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $7,600 $7,828 $8,063 $8,305 $8,554 $8,810 $9,075 $9,347 $9,627 $9,916 $10,214 $10,520
Subtotal Cash from Operations $7,600 $7,828 $8,063 $8,305 $8,554 $8,810 $9,075 $9,347 $9,627 $9,916 $10,214 $10,520
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $7,600 $7,828 $8,063 $8,305 $8,554 $8,810 $9,075 $9,347 $9,627 $9,916 $10,214 $10,520
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793 $1,793
Bill Payments $60 $1,946 $5,839 $5,897 $6,406 $6,622 $6,819 $7,023 $7,233 $7,449 $7,672 $7,902
Subtotal Spent on Operations $1,853 $3,739 $7,632 $7,689 $8,199 $8,414 $8,612 $8,816 $9,025 $9,242 $9,465 $9,694
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $347 $347 $347 $347 $347 $347 $347 $347 $347 $347 $347 $347
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $2,200 $4,086 $7,979 $8,036 $8,546 $8,761 $8,959 $9,163 $9,372 $9,589 $9,812 $10,041
Net Cash Flow $5,400 $3,742 $84 $269 $8 $49 $116 $184 $255 $328 $402 $479
Cash Balance $15,400 $19,143 $19,227 $19,496 $19,504 $19,553 $19,669 $19,853 $20,108 $20,436 $20,838 $21,317

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $10,000 $15,400 $19,143 $19,227 $19,496 $19,504 $19,553 $19,669 $19,853 $20,108 $20,436 $20,838 $21,317
Inventory $15,000 $10,212 $10,280 $10,201 $10,464 $10,778 $11,101 $11,434 $11,777 $12,131 $12,495 $12,869 $13,255
Other Current Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Total Current Assets $30,000 $30,612 $34,423 $34,428 $34,960 $35,281 $35,654 $36,103 $36,631 $37,239 $37,930 $38,707 $39,573
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $30,000 $30,612 $34,423 $34,428 $34,960 $35,281 $35,654 $36,103 $36,631 $37,239 $37,930 $38,707 $39,573
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $1,751 $5,643 $5,683 $6,186 $6,394 $6,585 $6,782 $6,985 $7,194 $7,409 $7,631 $7,859
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $1,751 $5,643 $5,683 $6,186 $6,394 $6,585 $6,782 $6,985 $7,194 $7,409 $7,631 $7,859
Long-term Liabilities $25,000 $24,653 $24,306 $23,959 $23,612 $23,265 $22,918 $22,571 $22,224 $21,877 $21,530 $21,183 $20,836
Total Liabilities $25,000 $26,404 $29,949 $29,642 $29,798 $29,659 $29,503 $29,353 $29,209 $29,071 $28,939 $28,814 $28,695
Paid-in Capital $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Retained Earnings ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000) ($5,000)
Earnings $0 ($792) ($526) ($215) $162 $622 $1,151 $1,750 $2,422 $3,168 $3,991 $4,894 $5,878
Total Capital $5,000 $4,208 $4,474 $4,785 $5,162 $5,622 $6,151 $6,750 $7,422 $8,168 $8,991 $9,894 $10,878
Total Liabilities and Capital $30,000 $30,612 $34,423 $34,428 $34,960 $35,281 $35,654 $36,103 $36,631 $37,239 $37,930 $38,707 $39,573
Net Worth $5,000 $4,208 $4,474 $4,785 $5,162 $5,622 $6,151 $6,750 $7,422 $8,168 $8,991 $9,894 $10,878