Brushy Mountain Retreat
Strategy and Implementation Summary
Brushy Mountain Retreat will move into a new facility. The retreat’s new home is a former ski and corporate retreat on a hill overlooking Johnson Mountain and the Johnson Valley Golf Course, premier winter and summer resort areas in Connecticut. The program workshop enrollment capacity will almost double in the new facility. Up to 40 women will be accommodated in single and double rooms. The retreat staff will increase to better serve the additional customers.
5.1 Sales Strategy
Currently, there is a six month waiting list to attend the retreat’s workshops. This list will be used to fill enrollment goal in the new facility. Customer satisfaction will increase due to the elimination of the attendance waiting list. The strength of the Brushy Mountain Retreat has always been word of mouth. Increased enrollment will result in increased referrals from the programs alumni as well as clients returning to take additional workshops.
5.1.1 Sales Forecast
The following is the sales forecast for three years. The first year monthly figures are included in the appendices.
| Sales Forecast | |||
| 2002 | 2003 | 2004 | |
| Sales | |||
| Workshops | $1,710,000 | $1,860,000 | $1,950,000 |
| Massage | $336,000 | $360,000 | $390,000 |
| Personal Trainers | $114,000 | $130,000 | $140,000 |
| Total Sales | $2,160,000 | $2,350,000 | $2,480,000 |
| Direct Cost of Sales | 2002 | 2003 | 2004 |
| Workshops | $179,000 | $197,000 | $215,000 |
| Massage | $214,000 | $240,000 | $260,000 |
| Personal Trainers | $81,000 | $91,000 | $98,000 |
| Subtotal Direct Cost of Sales | $474,000 | $528,000 | $573,000 |
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