Arthur Mendosa-Cadiz comes from a cycling background with an educational emphasis in sports physical therapy. Arthur received his undergraduate degree in philosophy from Colorado College. After graduation he moved to Boulder and worked in a bicycle shop to support his cycling habit. This habit took the form of both road and mountain bike racing. On the road Arthur was a Category II racer, competing every other week. When he was not competing on the road Arthur raced mountain bikes in the pro/expert class. Arthur spent four years racing. This provided Arthur with incredible insight to cycling and the needs of a cyclist.
Recognizing that he could not sustain his racing throughout his life, at least not at this intensity, Arthur decided to go back to school to provide himself with skills for another profession. Wanting to remain within the sport industry, Arthur entered the University of Colorado's Master of Sport Physical Therapy. This program was for two years and Arthur would be able to practice sports physical therapy when he was done.
This is exactly what he did, he practiced physical therapy for six years at a large clinic. While Arthur found this rewarding, the constant interaction with clients and assisting them with their sport, something was lacking. At this point Arthur began to contemplate a business venture that would leverage his existing skills of physical therapy, allowing him to focus on cycling, his passion. Arthur spent a total of a year in contemplation and writing a business plan. When Arthur began to show the plan around looking for investors, he found them reasonably quick. He was told that they were interested because they thought Boulder had a wonderful market and that Arthur was the right person to execute on the plan, he had the passion and skills to make it work.
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