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Sporting Goods Retail icon Sports Clothing Retail Shop Business Plan

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Male Gear Wear


Gear Wear sells a wide variety of male-only clothing for aerobic sports such as cycling, running, cross country skiing, and snowshoeing.

The main common element of the products for sale is NO cotton. Cotton is the worst possible fabric to make sportswear out of, PERIOD. Cotton absorbs and holds water which is undesirable because when saturated with water clothing loses almost all of its insulating characteristics. It also becomes much heavier because of the water weight.

Lastly, when a garment is wet friction is significantly increased. This is most evident in socks where blisters are almost guaranteed when running in cotton socks. Gear Wear’s mantra is “friends do not let friends wear cotton.” The following is by no means an exhaustive list of the products that are for sale:

  • Shorts
  • Long and short sleeve shirts
  • Tights
  • Water repellant shells
  • Assorted fleece wear (jackets, pants, vests, hats, gloves)
  • Socks
  • Briefs, including wind briefs (with a wind resistant front panel)