clair de lune
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Lingerie | 0% | $27,930 | $36,400 | $37,450 | $54,964 | $25,844 | $36,960 | $39,312 | $38,220 | $38,584 | $34,944 | $31,150 | $37,800 |
| Other | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Sales | $27,930 | $36,400 | $37,450 | $54,964 | $25,844 | $36,960 | $39,312 | $38,220 | $38,584 | $34,944 | $31,150 | $37,800 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Lingerie cost | $13,965 | $18,200 | $18,725 | $27,482 | $12,922 | $18,480 | $19,656 | $19,110 | $19,292 | $17,472 | $15,575 | $18,900 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Direct Cost of Sales | $13,965 | $18,200 | $18,725 | $27,482 | $12,922 | $18,480 | $19,656 | $19,110 | $19,292 | $17,472 | $15,575 | $18,900 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Terry Levine–CEO | 0% | $2,292 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 | $4,583 |
| Manager | 0% | $3,010 | $2,520 | $2,520 | $3,010 | $2,520 | $2,520 | $2,520 | $2,520 | $2,520 | $2,520 | $2,520 | $2,520 |
| Salespeople | 0% | $720 | $1,440 | $1,440 | $1,600 | $1,440 | $1,440 | $1,440 | $1,440 | $1,440 | $1,440 | $1,440 | $1,440 |
| Total People | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | |
| Total Payroll | $6,022 | $8,543 | $8,543 | $9,193 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | |
| Long-term Interest Rate | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $27,930 | $36,400 | $37,450 | $54,964 | $25,844 | $36,960 | $39,312 | $38,220 | $38,584 | $34,944 | $31,150 | $37,800 | |
| Direct Cost of Sales | $13,965 | $18,200 | $18,725 | $27,482 | $12,922 | $18,480 | $19,656 | $19,110 | $19,292 | $17,472 | $15,575 | $18,900 | |
| Other Costs of Goods | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $13,965 | $18,200 | $18,725 | $27,482 | $12,922 | $18,480 | $19,656 | $19,110 | $19,292 | $17,472 | $15,575 | $18,900 | |
| Gross Margin | $13,965 | $18,200 | $18,725 | $27,482 | $12,922 | $18,480 | $19,656 | $19,110 | $19,292 | $17,472 | $15,575 | $18,900 | |
| Gross Margin % | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | 50.00% | |
| Expenses | |||||||||||||
| Payroll | $6,022 | $8,543 | $8,543 | $9,193 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | |
| Marketing and Advertising | $3,025 | $2,025 | $2,025 | $5,000 | $2,315 | $2,600 | $1,735 | $580 | $1,735 | $2,850 | $290 | $2,315 | |
| Depreciation | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Start-up inventory amortization | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | |
| Packaging | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Cell Phone | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Travel | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Utilities | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Merchandiser | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Buying Consultant | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | |
| Web Design | $0 | $0 | $0 | $0 | $1,000 | $60 | $60 | $60 | $60 | $60 | $60 | $60 | |
| Insurance | $208 | $208 | $208 | $208 | $208 | $208 | $208 | $208 | $208 | $208 | $208 | $208 | |
| Credit Card Fees | 15% | $642 | $837 | $861 | $1,264 | $594 | $850 | $904 | $879 | $887 | $804 | $716 | $869 |
| Accountant | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Total Operating Expenses | $15,397 | $17,113 | $17,137 | $21,165 | $18,160 | $17,761 | $16,950 | $15,770 | $16,933 | $17,965 | $15,317 | $17,495 | |
| Profit Before Interest and Taxes | ($1,432) | $1,087 | $1,588 | $6,317 | ($5,238) | $719 | $2,706 | $3,340 | $2,359 | ($493) | $258 | $1,405 | |
| EBITDA | ($1,182) | $1,337 | $1,838 | $6,567 | ($4,988) | $969 | $2,956 | $3,590 | $2,609 | ($243) | $508 | $1,655 | |
| Interest Expense | $1,119 | $1,113 | $1,107 | $1,101 | $1,095 | $1,089 | $1,082 | $1,076 | $1,070 | $1,064 | $1,057 | $1,051 | |
| Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Net Profit | ($2,551) | ($26) | $481 | $5,216 | ($6,333) | ($370) | $1,623 | $2,264 | $1,289 | ($1,556) | ($800) | $354 | |
| Net Profit/Sales | -9.14% | -0.07% | 1.28% | 9.49% | -24.51% | -1.00% | 4.13% | 5.92% | 3.34% | -4.45% | -2.57% | 0.94% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $27,930 | $36,400 | $37,450 | $54,964 | $25,844 | $36,960 | $39,312 | $38,220 | $38,584 | $34,944 | $31,150 | $37,800 | |
| Subtotal Cash from Operations | $27,930 | $36,400 | $37,450 | $54,964 | $25,844 | $36,960 | $39,312 | $38,220 | $38,584 | $34,944 | $31,150 | $37,800 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $27,930 | $36,400 | $37,450 | $54,964 | $25,844 | $36,960 | $39,312 | $38,220 | $38,584 | $34,944 | $31,150 | $37,800 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $6,022 | $8,543 | $8,543 | $9,193 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | $8,543 | |
| Bill Payments | $341 | $10,217 | $9,434 | $9,851 | $21,060 | $11,165 | $31,511 | $30,068 | $26,634 | $28,603 | $25,551 | $21,445 | |
| Subtotal Spent on Operations | $6,363 | $18,760 | $17,977 | $19,044 | $29,603 | $19,708 | $40,054 | $38,611 | $35,177 | $37,146 | $34,094 | $29,988 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $792 | $798 | $804 | $810 | $816 | $822 | $829 | $835 | $841 | $847 | $854 | $860 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $7,155 | $19,558 | $18,781 | $19,854 | $30,419 | $20,530 | $40,883 | $39,446 | $36,018 | $37,993 | $34,948 | $30,848 | |
| Net Cash Flow | $20,775 | $16,842 | $18,669 | $35,110 | ($4,575) | $16,430 | ($1,571) | ($1,226) | $2,566 | ($3,049) | ($3,798) | $6,952 | |
| Cash Balance | $38,975 | $55,816 | $74,485 | $109,596 | $105,021 | $121,450 | $119,879 | $118,653 | $121,219 | $118,170 | $114,373 | $121,325 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $18,200 | $38,975 | $55,816 | $74,485 | $109,596 | $105,021 | $121,450 | $119,879 | $118,653 | $121,219 | $118,170 | $114,373 | $121,325 |
| Inventory | $100,000 | $86,035 | $67,835 | $49,110 | $30,230 | $17,308 | $20,328 | $21,622 | $21,021 | $21,221 | $19,219 | $17,133 | $20,790 |
| Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Current Assets | $118,200 | $125,010 | $123,651 | $123,595 | $139,826 | $122,329 | $141,778 | $141,501 | $139,674 | $142,440 | $137,390 | $131,505 | $142,115 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 |
| Accumulated Depreciation | $0 | $250 | $500 | $750 | $1,000 | $1,250 | $1,500 | $1,750 | $2,000 | $2,250 | $2,500 | $2,750 | $3,000 |
| Total Long-term Assets | $15,000 | $14,750 | $14,500 | $14,250 | $14,000 | $13,750 | $13,500 | $13,250 | $13,000 | $12,750 | $12,500 | $12,250 | $12,000 |
| Total Assets | $133,200 | $139,760 | $138,151 | $137,845 | $153,826 | $136,079 | $155,278 | $154,751 | $152,674 | $155,190 | $149,890 | $143,755 | $154,115 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $9,903 | $9,119 | $9,136 | $20,711 | $10,114 | $30,505 | $29,183 | $25,677 | $27,746 | $24,848 | $20,368 | $31,234 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $0 | $9,903 | $9,119 | $9,136 | $20,711 | $10,114 | $30,505 | $29,183 | $25,677 | $27,746 | $24,848 | $20,368 | $31,234 |
| Long-term Liabilities | $150,000 | $149,208 | $148,410 | $147,606 | $146,796 | $145,980 | $145,158 | $144,329 | $143,494 | $142,653 | $141,806 | $140,952 | $140,092 |
| Total Liabilities | $150,000 | $159,111 | $157,529 | $156,742 | $167,507 | $156,094 | $175,663 | $173,512 | $169,171 | $170,399 | $166,654 | $161,320 | $171,326 |
| Paid-in Capital | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 | $21,750 |
| Retained Earnings | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) | ($38,550) |
| Earnings | $0 | ($2,551) | ($2,578) | ($2,097) | $3,119 | ($3,215) | ($3,584) | ($1,961) | $303 | $1,591 | $35 | ($764) | ($410) |
| Total Capital | ($16,800) | ($19,351) | ($19,378) | ($18,897) | ($13,681) | ($20,015) | ($20,384) | ($18,761) | ($16,497) | ($15,209) | ($16,765) | ($17,564) | ($17,210) |
| Total Liabilities and Capital | $133,200 | $139,760 | $138,151 | $137,845 | $153,826 | $136,079 | $155,278 | $154,751 | $152,674 | $155,190 | $149,890 | $143,755 | $154,115 |
| Net Worth | ($16,800) | ($19,351) | ($19,378) | ($18,897) | ($13,681) | ($20,015) | ($20,384) | ($18,761) | ($16,497) | ($15,209) | ($16,765) | ($17,564) | ($17,210) |
By 
