Corporate Fitness

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Health Club Business Plan

Company Summary

Corporate Fitness is based on the belief that healthy employees are more productive and efficient employees. For this reason, it provides wellness strategies/programs to businesses in the downtown Seattle area. This combines promotion of health and exercise-related activities designed to facilitate positive lifestyle changes in members of a company's work force.

The company began in Seattle, founded by three owners, all of whom hold director positions.

2.1 Company Ownership

Corporate Fitness is a privately held corporation. The three founders comprise all of the ownership.

  • Dave Jensen - 40 percent.
  • Steve Perkins - 30 percent.
  • Robert Gomez - 30 percent.

2.2 Start-up Summary

Start-up will require approximately $300,000 of capital, $200,000 of which will be provided by the founders and their families. The remaining $100,000 will come as a loan.

Approximately $140,000 will be allocated to leasehold improvements and $75,000 to equipment.

Start-up Funding
Start-up Expenses to Fund $290,000
Start-up Assets to Fund $10,000
Total Funding Required $300,000
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $10,000
Additional Cash Raised $0
Cash Balance on Starting Date $10,000
Total Assets $10,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Planned Investment
Investor 1 $80,000
Investor 2 $60,000
Investor 3 $60,000
Additional Investment Requirement $0
Total Planned Investment $200,000
Loss at Start-up (Start-up Expenses) ($290,000)
Total Capital ($90,000)
Total Capital and Liabilities $10,000
Total Funding $300,000
Start-up Expenses
Legal $1,250
Stationery etc. $1,000
Brochures $800
Insurance $5,000
Rent $58,000
Expensed Equipment $75,000
Utilities $6,500
Leasehold improvements $140,000
Other $2,450
Total Start-up Expenses $290,000
Start-up Assets
Cash Required $10,000
Other Current Assets $0
Long-term Assets $0
Total Assets $10,000
Total Requirements $300,000

2.3 Company Locations and Facilities

Corporate Fitness headquarters are located within the first club located in downtown Seattle. Upon expansion, offices will be moved to a different location, not within any individual club.

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