Gifts, Novelties, Souvenir Business Plan

“Gift Shop” at Avant-Garde Building is an established retail business that offers a wide range of novelty inside one of the most prestigious landmark buildings in Jakarta, Indonesia. Now operating with minimal overhead, and a limited staff, the new, revamped “Avant-Garde Shop” will serve a wider customer base that in the end will go hand-in-hand with the image of the Avant-Garde Building and Avant-Garde internationally.

ABC Company has agreed to help “Avant-Garde Shop” in establishing its new identity so it can be utilized as a driver to attract customers to purchase the merchandise.

The hours of operation will be Monday – Saturday 10 a.m. – 6 p.m. and Sunday 12 p.m. – 6 p.m. There will be extended special hours designated during special exhibition events. All merchandise will be purchased and supplied according to the company’s mission and customer focus profile, according to the image associated with Avant-Garde or Avant-Garde Building.

2.1 Company Ownership

“Avant-Garde Shop” is part of the nonprofit organization Avant-Garde. Through this joint cooperation, “Avant-Garde Shop” will share its activities with ABC Company. The details of the profit sharing agreement will be further discussed with all interested parties.

2.2 Start-up Summary

The “Avant-Garde Shop” will start with three months inventory on hand for apparel and accessories, as this is the main revenue generator. The majority of the company’s non-cash assets will reside in inventory.

The purpose of this business plan is to secure a Rp. 166,597,000 investment for its first year of operation. This supplemental financing is required to work on site preparation, inventory, and operational expenses.

Successful operation and building an exposure base will allow the Avant-Garde Shop to be self sufficient and profitable in year two.

2.3 Company Locations and Facilities

There are three levels of world class restaurants, banks, cafes, shopping and service facilities, such as a stationery shop, laundry, canteen, money changer, post office and travel agency to service an impressive list of international and multinational tenants.

Restaurants:

• Nanking Noodle.
• Izzi Pizza.
• Rice & Co.
• Pho Hoa.
• Siam Square.

Cafes:

• Daily Bread.
• Pan de France.
• Starbucks.
• Country Style Donut.
• Cigar Bar.
• Quickly.

Mini Market/Convenient/Stationary:

• Century.
• AmPm.
• Martinizing Laundry.
• Paper Clip.
• NexCom/Fujitsu.

The Avant-Garde Shop will be located at the Mezzanine Level of Avant-Garde Building. On this level, there is also Cigar Bar. The Mezzanine Level offers a strategic point where outside visitors can observe the daily market activities from the observation balcony; that will afford us good exposure for visiting guests.

Another advantage of this location is the proximity to the library, which is located on the same level. This complex will attract many potential customers (visiting guests) to our immediate vicinity.

By locating in close proximity to the daily action of buying and selling, the Avant-Garde Shop will enjoy a guided traffic that eventually will built its customer base through word-of-mouth. The popularity of Avant-Garde Building will bring outside visitors that will help spawn traffic to the Avant-Garde Shop.

This space occupies 35 meters square and has been leased by the management of Avant-Garde Building. We feel it is essential to our initial and ongoing success that we locate ourselves in the heartbeat of the community. We also strive to create an atmosphere of acceptance, as well as a retail environment where individuals can identify and practice their lifestyle.