Our strategy is based on serving our customers with expert service and product knowledge.
The primary sales strategy includes these factors:
The sales forecast is broken down into two main revenue streams: the general public, and contractors. The sales forecast for the upcoming year is based on a modest growth rate for sales. Being a start-up business we are projecting a growth rate of 20%, hoping our advertising will bring in new customers daily.
The milestones chart is accompanied by a table outlining key activities critical to our success.
Our marketing strategy is based on becoming an option for contractors and the general public to fill their plant and shrubbery needs. Our marketing strategy is based on superior performance in the following areas:
Rose Petal Nursery will have one of the most extensive and affordable plant and flower selections in the greater Eugene/Springfield area, and a very knowledgeable staff ready to provide unparallel customer service. Contractors looking for a reliable nursery will find Rose Petal very supportive and easy to work with. The ease and convenience of our location is a very big plus.