Poppi Designs
Appendix
| Sales Forecast | |||||||||||||
| Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | ||
| Sales | |||||||||||||
| Retailer Sales | 0% | $8,164 | $8,164 | $8,164 | $8,164 | $8,792 | $8,792 | $8,792 | $10,048 | $10,048 | $11,304 | $11,304 | $11,304 |
| Designer Sales | 0% | $1,157 | $1,157 | $1,157 | $1,157 | $1,246 | $1,246 | $1,246 | $1,424 | $1,424 | $1,602 | $1,602 | $1,602 |
| Wholesale | 0% | $741 | $741 | $741 | $741 | $798 | $798 | $798 | $912 | $912 | $1,026 | $1,026 | $1,026 |
| Other | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Sales | $10,062 | $10,062 | $10,062 | $10,062 | $10,836 | $10,836 | $10,836 | $12,384 | $12,384 | $13,932 | $13,932 | $13,932 | |
| Direct Cost of Sales | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | |
| Retailer Sales | 40% | $3,266 | $3,266 | $3,266 | $3,266 | $3,517 | $3,517 | $3,517 | $4,019 | $4,019 | $4,522 | $4,522 | $4,522 |
| Designer Sales | 40% | $463 | $463 | $463 | $463 | $498 | $498 | $498 | $570 | $570 | $641 | $641 | $641 |
| Wholesale | 40% | $296 | $296 | $296 | $296 | $319 | $319 | $319 | $365 | $365 | $410 | $410 | $410 |
| Other | 40% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $4,025 | $4,025 | $4,025 | $4,025 | $4,334 | $4,334 | $4,334 | $4,954 | $4,954 | $5,573 | $5,573 | $5,573 | |
| Personnel Plan | |||||||||||||
| Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | ||
| Admin. Assist. | 0% | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 | $1,666 |
| Owner | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
| Other | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total People | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |
| Total Payroll | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | |
| General Assumptions | |||||||||||||
| Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Long-term Interest Rate | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Tax Rate | 30.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | ||
| Sales | $10,062 | $10,062 | $10,062 | $10,062 | $10,836 | $10,836 | $10,836 | $12,384 | $12,384 | $13,932 | $13,932 | $13,932 | |
| Direct Cost of Sales | $4,025 | $4,025 | $4,025 | $4,025 | $4,334 | $4,334 | $4,334 | $4,954 | $4,954 | $5,573 | $5,573 | $5,573 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $4,025 | $4,025 | $4,025 | $4,025 | $4,334 | $4,334 | $4,334 | $4,954 | $4,954 | $5,573 | $5,573 | $5,573 | |
| Gross Margin | $6,037 | $6,037 | $6,037 | $6,037 | $6,502 | $6,502 | $6,502 | $7,430 | $7,430 | $8,359 | $8,359 | $8,359 | |
| Gross Margin % | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | |
| Expenses | |||||||||||||
| Payroll | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | |
| Sales and Marketing and Other Expenses | $4,610 | $1,610 | $610 | $1,610 | $610 | $1,610 | $610 | $1,610 | $610 | $1,610 | $610 | $1,610 | |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Leased Equipment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Utilities (Telephone) | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Insurance (Liability/Fire) | $0 | $0 | $1,500 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent (Warehouse) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Payroll Taxes | 13% | $253 | $253 | $253 | $253 | $253 | $253 | $253 | $253 | $253 | $253 | $253 | $253 |
| Agent Commission | 7% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Operating Expenses | $9,029 | $6,029 | $6,529 | $6,029 | $5,029 | $6,029 | $5,029 | $6,029 | $5,029 | $6,029 | $5,029 | $6,029 | |
| Profit Before Interest and Taxes | ($2,992) | $8 | ($492) | $8 | $1,473 | $473 | $1,473 | $1,401 | $2,401 | $2,330 | $3,330 | $2,330 | |
| EBITDA | ($2,992) | $8 | ($492) | $8 | $1,473 | $473 | $1,473 | $1,401 | $2,401 | $2,330 | $3,330 | $2,330 | |
| Interest Expense | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Taxes Incurred | ($898) | $2 | ($123) | $2 | $368 | $118 | $368 | $350 | $600 | $583 | $833 | $583 | |
| Net Profit | ($2,094) | $6 | ($369) | $6 | $1,104 | $354 | $1,104 | $1,051 | $1,801 | $1,748 | $2,498 | $1,748 | |
| Net Profit/Sales | -20.81% | 0.06% | -3.67% | 0.06% | 10.19% | 3.27% | 10.19% | 8.49% | 14.54% | 12.54% | 17.93% | 12.54% | |
| Pro Forma Cash Flow | |||||||||||||
| Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Cash from Receivables | $6,400 | $8,566 | $10,062 | $10,062 | $10,062 | $10,475 | $10,836 | $10,836 | $11,662 | $12,384 | $13,210 | $13,932 | |
| Subtotal Cash from Operations | $6,400 | $8,566 | $10,062 | $10,062 | $10,062 | $10,475 | $10,836 | $10,836 | $11,662 | $12,384 | $13,210 | $13,932 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $5,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $21,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $32,400 | $8,566 | $10,062 | $10,062 | $10,062 | $10,475 | $10,836 | $10,836 | $11,662 | $12,384 | $13,210 | $13,932 | |
| Expenditures | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | $3,666 | |
| Bill Payments | $4,149 | $4,429 | $3,469 | $6,475 | $6,390 | $6,420 | $6,791 | $6,142 | $8,300 | $6,993 | $9,152 | $7,793 | |
| Subtotal Spent on Operations | $7,815 | $8,095 | $7,135 | $10,141 | $10,056 | $10,086 | $10,457 | $9,808 | $11,966 | $10,659 | $12,818 | $11,459 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $8,815 | $9,095 | $8,135 | $11,141 | $11,056 | $11,086 | $11,457 | $10,808 | $12,966 | $11,659 | $13,818 | $12,459 | |
| Net Cash Flow | $23,585 | ($528) | $1,927 | ($1,079) | ($994) | ($611) | ($621) | $28 | ($1,305) | $725 | ($608) | $1,473 | |
| Cash Balance | $36,585 | $36,057 | $37,984 | $36,905 | $35,911 | $35,300 | $34,679 | $34,708 | $33,403 | $34,128 | $33,520 | $34,992 | |
| Pro Forma Balance Sheet | |||||||||||||
| Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $13,000 | $36,585 | $36,057 | $37,984 | $36,905 | $35,911 | $35,300 | $34,679 | $34,708 | $33,403 | $34,128 | $33,520 | $34,992 |
| Accounts Receivable | $9,600 | $13,262 | $14,758 | $14,758 | $14,758 | $15,532 | $15,893 | $15,893 | $17,441 | $18,163 | $19,711 | $20,434 | $20,434 |
| Inventory | $11,764 | $7,739 | $4,714 | $4,427 | $4,427 | $4,768 | $4,768 | $4,768 | $5,449 | $5,449 | $6,130 | $6,130 | $6,130 |
| Other Current Assets | $21,000 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Current Assets | $55,364 | $57,586 | $55,529 | $57,169 | $56,090 | $56,210 | $55,960 | $55,340 | $57,597 | $57,015 | $59,969 | $60,083 | $61,556 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
| Accumulated Depreciation | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
| Total Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $55,364 | $57,586 | $55,529 | $57,169 | $56,090 | $56,210 | $55,960 | $55,340 | $57,597 | $57,015 | $59,969 | $60,083 | $61,556 |
| Liabilities and Capital | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $4,000 | $4,317 | $3,253 | $6,262 | $6,177 | $6,193 | $6,588 | $5,863 | $8,070 | $6,686 | $8,893 | $7,509 | $8,234 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 | $15,000 |
| Subtotal Current Liabilities | $19,000 | $19,317 | $18,253 | $21,262 | $21,177 | $21,193 | $21,588 | $20,863 | $23,070 | $21,686 | $23,893 | $22,509 | $23,234 |
| Long-term Liabilities | $180,000 | $184,000 | $183,000 | $182,000 | $181,000 | $180,000 | $179,000 | $178,000 | $177,000 | $176,000 | $175,000 | $174,000 | $173,000 |
| Total Liabilities | $199,000 | $203,317 | $201,253 | $203,262 | $202,177 | $201,193 | $200,588 | $198,863 | $200,070 | $197,686 | $198,893 | $196,509 | $196,234 |
| Paid-in Capital | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 |
| Retained Earnings | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) | ($153,636) |
| Earnings | $0 | ($2,094) | ($2,088) | ($2,457) | ($2,451) | ($1,346) | ($992) | $113 | $1,164 | $2,965 | $4,712 | $7,210 | $8,958 |
| Total Capital | ($143,636) | ($145,730) | ($145,724) | ($146,093) | ($146,087) | ($144,982) | ($144,628) | ($143,523) | ($142,472) | ($140,671) | ($138,924) | ($136,426) | ($134,678) |
| Total Liabilities and Capital | $55,364 | $57,586 | $55,529 | $57,169 | $56,090 | $56,210 | $55,960 | $55,340 | $57,597 | $57,015 | $59,969 | $60,083 | $61,556 |
| Net Worth | ($143,636) | ($145,730) | ($145,724) | ($146,093) | ($146,087) | ($144,982) | ($144,628) | ($143,523) | ($142,472) | ($140,671) | ($138,924) | ($136,426) | ($134,678) |
By 
