Fishing Supplies and Fly Shop Business Plan

Kingfishers will offer a variety of products and services to leverage all aspects of outdoors fly fishing and hunting activities, to include:

1. Fly Fishing Equipment, Clothing and Accessories: We will provide both top-quality and economical products to Anglers through our retail shop and on our website.  Examples of our product brand names include R.L. Winston, Orvis, Umpqua, Filson, Columbia, Dr. Slick, Scientific Anglers, and more. We will also carry the largest selection of fishing Flies in the state (one key point in our advertising campaign).
2. Hunting Equipment, Clothing and Accessories: We will provide a full line of hunting clothing and accessories for the large hunting market in the area. Our product line will include camouflage clothing and outerwear, ammunition and gun maintenance products, as well as a selection of related safety and convenience items. 
3. Comestibles: We will carry a number of comestibles, including cold refreshments and an assortment of quality cigars. We have found that many Hunters and Anglers love the idea of a cold drink and a fine cigar, and find the idea of such a treat after a good day of fishing or hunting extremely appealing. We have also searched for, but never found, any other business like ours offering the same. This type of product placement keeps the memory of our business in the customer’s mind for repeat business and word of mouth advertising.
4. Pro Fishing Guide Services: With an Outfitter’s License that has more client days than most, and a large pool of experienced guides to pull from, we can offer a large numbers of Anglers guided trips on any one of 5 major trout rivers. With the opportunity to pick from full or half day trips, boat or wade trips, and multi-day packages available, we can tailor a trip to customer-specific desires, addressing both monetary and experience levels.
5. Drift Boat Rentals: Our central location gives us a tremendous advantage over our competition, as well as providing great benefit to our customers. For customers who prefer not to hire a guide because of experience or monetary reasons, we will offer a superb compromise.  By renting drift boats by the day to anglers who do not have boats of their own, or prefer not to transport them long distances, we can satisfy a substantial customer need and gain high margin revenue.
6. Lodging: Kingfishers will offer lodging in custom-built log cabins. The cabins will be centrally located between 5 nearby trout rivers, as well as huge sections of private and public hunting lands. With differing levels of comfort and numbers of beds, the rustic cabins will have bathrooms, kitchenettes, hot and cold water, and heat. Our cabins will offer rustic comfort, and convenience of location.