Grutzen Watches

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Export Watch Manufacturer Business Plan

Company Summary

Grutzen Watches sells quality watches and provides excellent customer service for customers seeking a reliable watch. In the future Grutzen Watches intends to enter the luxury watch market.

2.1 Company Ownership

Grutzen Watches is a privately held international corporation. Production takes place in Germany and sales and marketing are focused on the United States - California for the short-term future.


  • Franz Grutzen: 55% (Germany)
  • Henry Winster: 30% (U.S.)
  • Walter Young: 15% (U.S.)

2.2 Start-up Summary

Sixty percent (60%) of start-up costs will go to assets. Start-up costs will be financed through the owners' investments, and loans. The assumptions are shown in the following table and chart.

*NOTE: The tables in this sample plan were converted from German deutschmarks to dollars. However, the numbers do not reflect current monetary exchange rates.

Start-up Expenses
Legal $20,000
Stationery etc. $500
Brochures $3,000
Consultants $10,000
Insurance $10,000
Rent $20,000
Research and Development $10,000
Expensed Equipment $10,000
Other $7,500
Total Start-up Expenses $91,000
Start-up Assets
Cash Required $70,000
Start-up Inventory $25,000
Other Current Assets $5,000
Long-term Assets $35,000
Total Assets $135,000
Total Requirements $226,000
Start-up Funding
Start-up Expenses to Fund $91,000
Start-up Assets to Fund $135,000
Total Funding Required $226,000
Non-cash Assets from Start-up $65,000
Cash Requirements from Start-up $70,000
Additional Cash Raised $0
Cash Balance on Starting Date $70,000
Total Assets $135,000
Liabilities and Capital
Current Borrowing $30,000
Long-term Liabilities $20,000
Accounts Payable (Outstanding Bills) $5,000
Other Current Liabilities (interest-free) $0
Total Liabilities $55,000
Planned Investment
Investor 1 $100,000
Investor 2 $71,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $171,000
Loss at Start-up (Start-up Expenses) ($91,000)
Total Capital $80,000
Total Capital and Liabilities $135,000
Total Funding $226,000

2.3 Company Locations and Facilities

  • The German factory is located at 210 Autoroute 17, Frankfurt, Germany.
  • The factory is 1000 square meters and should be large enough for the first three years of the company's growth.
  • The watches will be shipped to and distributed from Henry Winster's house at 343 Palm Avenue in Los Angeles, California.
  • The watches will be initially sold in upscale watch stores in Los Angeles and San Francisco.

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