Nature's Candy

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E-commerce Retailer Business Plan

Company Summary

Nature's Candy's goal is to become the e-commerce market leader in sales and marketing of naturopathic and homeopathic dietary supplements.

2.1 Start-up Summary

Nature's Candy will incur the following start-up costs:

  • Legal fees for the business formation.
  • Office supplies.
  • Web development.
  • Telephone line installation.
  • Desk, chair, filing cabinets.
  • Shelving units for inventory storage.
  • Computer system with Microsoft Office, QuickBooks Pro, CD-RW, printer, and a broadband Internet connection.
Start-up Expenses
Legal $1,000
Stationery etc. $200
Web Development $10,000
Total Start-up Expenses $11,200
Start-up Assets
Cash Required $65,600
Other Current Assets $0
Long-term Assets $3,200
Total Assets $68,800
Total Requirements $80,000
Start-up Funding
Start-up Expenses to Fund $11,200
Start-up Assets to Fund $68,800
Total Funding Required $80,000
Non-cash Assets from Start-up $3,200
Cash Requirements from Start-up $65,600
Additional Cash Raised $0
Cash Balance on Starting Date $65,600
Total Assets $68,800
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Quack $45,000
Stewart $35,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $80,000
Loss at Start-up (Start-up Expenses) ($11,200)
Total Capital $68,800
Total Capital and Liabilities $68,800
Total Funding $80,000

2.2 Company Ownership

Nature's Candy is a privately held Oregon corporation.  Quack Vendor will be the majority owner.  The company intends to recruit a sophisticated team of owner board members. The board members will be granted shares of stock to provide an incentive for their performance on the board.

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