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E-Commerce Start-Up Business Plan

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Financial Plan

Forecast

Key Assumptions

  • $4.1 million investment
  • Status quo in market developments related to returns as part of traditional commerce is online commerce.
  • Competition as we foresee it in the plan. 

Revenue by Year

Chart visualizing the data for Revenue by Year

Net Profit (or Loss) by Year

Chart visualizing the data for Net Profit (or Loss) by Year

Financing

Use of Funds

START-UP REQUIREMENTS

Start-up Expenses

Legal $200

Stationery etc. $50

Brochures $450

Insurance $100

Rent $500

Research and development $400

Expensed equipment $1,100

Other $200

TOTAL START-UP EXPENSES $3,000

 

Sources of Funds

The two co-owners will each contribute $25,000, for a total startup of $50,000. 

The plan depends on $4.1 million investment in the first month. 

Statements

Projected Profit & Loss

2020 2021 2022
Gross Margin $5,574,240 $17,811,562
Operating Expenses
Salaries & Wages $180,000 $1,466,200 $3,348,424
Employee Related Expenses $36,000 $293,240 $669,685
Sales and marketing $300,000 $3,000,000 $6,000,000
Research and Development $120,000 $120,000 $120,000
Rent $240,000 $240,000 $240,000
Utilities $60,000 $60,000 $60,000
Telephone $28,800 $28,800 $28,800
Insurance $144,000 $144,000 $144,000
Legal $60,000 $60,000 $60,000
Equipment Upkeep $108,000 $108,000 $108,000
office Supplies $10,800 $10,800 $10,800
Interest Incurred
Depreciation and Amortization $309,400 $369,400 $369,400
Gain or Loss from Sale of Assets
Income Taxes $0 $0 $0
Total Expenses $1,597,000 $12,338,200 $30,861,947
Net Profit ($1,597,000) ($326,200) $6,652,453

Projected Balance Sheet

Starting Balances 2020 2021 2022
Cash $1,235,990 $228,946 $4,932,050
Accounts Receivable $1,921,920 $6,002,304
Inventory
Other Current Assets
Total Current Assets $1,235,990 $2,150,866 $10,934,354
Long-Term Assets $47,000 $1,847,000 $1,847,000 $1,847,000
Accumulated Depreciation ($309,400) ($678,800) ($1,048,200)
Total Long-Term Assets $47,000 $1,537,600 $1,168,200 $798,800
Accounts Payable $213,590 $1,085,266 $2,846,901
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $213,590 $1,085,266 $2,846,901
Long-Term Debt
Long-Term Liabilities
Paid-In Capital $50,000 $4,160,000 $4,160,000 $4,160,000
Retained Earnings ($3,000) ($3,000) ($1,600,000) ($1,926,200)
Earnings ($1,597,000) ($326,200) $6,652,453

Projected Cash Flow Statement

2020 2021 2022
Net Cash Flow from Operations
Net Profit ($1,597,000) ($326,200) $6,652,453
Depreciation & Amortization $309,400 $369,400 $369,400
Change in Accounts Receivable ($1,921,920) ($4,080,384)
Change in Inventory
Change in Accounts Payable $213,590 $871,676 $1,761,635
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0
Change in Prepaid Revenue
Investing & Financing
Assets Purchased or Sold ($1,800,000)
Investments Received $4,110,000
Dividends & Distributions
Change in Short-Term Debt
Change in Long-Term Debt
Cash at Beginning of Period $0 $1,235,990 $228,946
Net Change in Cash $1,235,990 ($1,007,044) $4,703,104

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