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Pet Products & Services icon Dog Obedience School Business Plan

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Canine Critter College

Executive Summary

Canine Critter College (Tri C) is a dog obedience school located in Eugene. Canine Critter College is unique in its approach to dog obedience. Instead of training the dog, Tri C works on training the owners on how to train the dog, as well as help to establish clear lines of communication between the dog and the owner. Establishing clear communication with the dog, and understanding the dog’s physical, and social, behavior is the most fundamental of the lessons to learn.  

Canine Critter College will leverage this strategy to develop long-term satisfied customers. Through the training philosophy and customer-centric business approach, Canine Critter College will consistently gain market share.

Canine Critter College is forecasted to reach profitability by month seven and will earn $91,000 in revenues for year three.

Dog obedience school business plan, executive summary chart image

1.1 Mission

Canine Critter College’s mission is to provide the finest dog training program available. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.2 Objectives

The objectives for the first three years of operation include:

  1. To create a service-based company whose primary goal is to exceed customer’s expectations.
  2. To increase the number of clients by 20% a year.
  3. To develop a sustainable start-up business.

 

1.3 Keys to Success

The keys to success are providing a reasonably priced service that customers value. A customer-centric business model is the tool to achieve success.

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Company Summary

Canine Critter College is a sole proprietorship based in Eugene, OR. Canine Critter College will offer three different levels of obedience training. The training will occur in a group setting, or through private lessons.

Canine Critter College is forecasted to reach profitability by month nine and will generate revenue of $91,000 by year three.

2.1 Company Ownership

Canine Critter College is a sole proprietorship founded and owned by Gerry Gestapo.

2.2 Start-up Summary

Canine Critter College will incur the following start-up costs:

  • Computer system with a printer, CD-RW, Microsoft Office, QuickBooks Pro and broadband Internet connections.
  • Fax machine, copier.
  • Phone line, phone and answering machine.
  • Assorted leashes, toys, collars.

Please note that the following items will be expensed; there will be no depreciation applied to them.

Start-up
Requirements
Start-up Expenses
Legal $500
Stationery etc. $100
Brochures $200
Other $0
Total Start-up Expenses $800
Start-up Assets
Cash Required $14,200
Other Current Assets $0
Long-term Assets $0
Total Assets $14,200
Total Requirements $15,000
Start-up Funding
Start-up Expenses to Fund $800
Start-up Assets to Fund $14,200
Total Funding Required $15,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $14,200
Additional Cash Raised $0
Cash Balance on Starting Date $14,200
Total Assets $14,200
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Gerry $10,800
Investor 2 $0
Other $0
Additional Investment Requirement $4,200
Total Planned Investment $15,000
Loss at Start-up (Start-up Expenses) ($800)
Total Capital $14,200
Total Capital and Liabilities $14,200
Total Funding $15,000

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Services

Canine Critter College provides dog obedience classes for groups as well as individuals. Tri C offers three different levels of classes:

  • Puppy Kindergarten: this class is used to teach dogs the basic commands, as well socialization skills. This course will have an introductory explanation of proper communication techniques.
  • Household Obedience Level 1: the goal of this class is to have all members of the family work with their dog in a positive and consistent manner. The family will be taught to establish a leadership relationship with the dog. Much of the curriculum uses the American Kennel Club’s (AKC) Canine Good Citizen Test. This course will offer an intermediate level of communication techniques.
  • Household Obedience Level 2: this class will perfect the standard commands such as sit, down, stay, come, and leash walking. This level will also work on healing, and will offer advanced communication techniques.

Canine Critter College courses are all based on a basic idea which can be summed up from a quote from R.D. Shaw, Chief Archaeologist for the Alaska Department of Natural Resources:  “If societies are judged by their systems of order, justice, land rights, and family, the kingdom of the wolf is one of the most sophisticated.”

With this in mind, the courses are used to establish the pet owner’s role as the leader of the pack. Unless the owner establishes dominance, the animal will. Dominance is not punishment, dominance is the law of the pack. It is instinctively understood by all dogs. By showing dominance to the dog in a very responsible, consistent way, you are setting the dog at ease because he/she knows their place in the pack and are at ease around you because they know that you are in control and you will protect them.

The courses will also detail different types of canine social behavior as well as body language, providing the pet owner with insight into ways in which the pet is trying to communicate with them. 

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Market Analysis Summary

Canine Critter College will target two different groups that have uses for dog obedience training. The first group is people who just received a dog, whether a puppy or a dog new to the owners, and they would like the dog to be trained for easy management and clear communication with the pet. The other group of people are having issues with an existing dog and they are using the obedience training as a way to solve or minimize the issues. In general the distinction is a proactive vs. reactive approach.

4.1 Market Segmentation

The market can be broken down into two segments:

  • Dog owners with young dogs: this segment recognizes the value of obedience training, particularly the efficiency of training at a younger age. This segment is typically well educated, with either an undergraduate degree or a graduate degree. Their household income is greater than $60,000. These people are willing to invest time into the pet now to create ease of control for the rest of the pet’s life.
  • Dog owners with misbehaving dogs: this group of people either has a dog with control issues and just now has decided to do something about it, or just received a dog and would like to have more control over the animal.
Dog obedience school business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Proactive dog parents 9% 11,125 12,126 13,217 14,407 15,704 9.00%
Reactive dog parents 8% 10,254 11,074 11,960 12,917 13,950 8.00%
Other 0% 0 0 0 0 0 0.00%
Total 8.52% 21,379 23,200 25,177 27,324 29,654 8.52%

4.2 Target Market Segment Strategy

Canine Critter College will target the chosen segments through a focused networking and advertising campaign that will reach dog owners.

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Strategy and Implementation Summary

The sales strategy will be based on communicating Canine Critter College’s philosophy for training pet owners to train their dogs. This is Tri C’s competitive advantage because instead of the traditional dog obedience school that trains the dog, Tri C trains the adults in how to communicate with the pet, as well as how to train the dog. This philosophy empowers the owner to be able to problem solve with the animal on their own instead of being held prisoner to a rigid rule based training system.

The marketing efforts will be concentrated on networking activities as well as advertising.

5.1 Competitive Edge

Canine Critter College’s competitive edge is based on their underlying philosophy and the way they present it as being completely intuitive to the client. This greatly effects the quality of interaction between the dog and its owner because the intuitive nature allows the owner to completely understand why they are doing what they are doing.

Canine Critter College carefully details canine social behavior. This provides insight into why the dog is acting like it does. When the dog has some sort of behavior outburst, it is because it is trying to communicate something to the owner in the only way it knows how. If the owner is taught not only why the dog is acting out, but also ways to analyze future actions by the dog, the training session is empowering the owner to have a more sophisticated method of communication/interaction with dog. This is of course recognizing that communication is a two-way street, one element is the understanding of the dog’s behavior, the other is ways that the owner can clearly communicate to the pet.

The key here is helping pet ownersunderstand the reason their dog is acting as they are and providing them with requisite knowledge to problem solve on their own. This distinction is important. Most obedience classes teach you what to do in certain circumstances. Canine Critter College explains the dog’s behavior and empowers the owner to interpret and make a well-reasoned analysis and conclusion of what to do.

5.2 Sales Strategy

The sales strategy will be based on communicating Canine Critter College’s competitive edge to the prospective customers. Training the owners to train the animal is far more effective because it empowers the owner to work with the dog well beyond the classes, as well as allows the owner/dog relationship to grow beyond the training classes because the owner has been taught an effective communication mechanism.

When a prospective customer calls to get more information about the classes, they will be pointed to the website for more in-depth information. The customer will also be offered a list of past customers, as well as the offer to sit in on a class. The ability for the person to observe a class will be instrumental in turning them into a dedicated customer.

5.2.1 Sales Forecast

The first month will be used to advertise Canine Critter College as well as develop outlines for the different sessions within the classes. There will be no sales activity during the first month. The first group class will occur during the second week of the second month. Also during the second month there will be a couple of private sessions. From month three on, there will be a steady increase of sales as the classes develop more participants. Profitability will be reached by month nine.

Dog obedience school business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Sales
Proactive dog training $21,975 $42,125 $49,874
Reactive dog training $18,223 $34,964 $41,395
Total Sales $40,198 $77,089 $91,269
Direct Cost of Sales Year 1 Year 2 Year 3
Proactive dog parents $798 $421 $499
Reactive dog parents $662 $350 $414
Subtotal Direct Cost of Sales $1,460 $771 $913

5.2.2 Marketing Strategy

Canine Critter College strategy will be based on networking and advertising. The networking will take place with different breeders in the area. Gerry will network with many of the local breeders. This will not be difficult as the canine training/breeding community is relatively small and intimate. By forming relationships with the different breeders, the breeders will act as a well respected referral service for Canine Critter College.

Canine Critter College will also do advertising with the local chapter of the AKC as well as with the Humane Society. These will be the initial marketing efforts. After a while, word-of-mouth referrals will take over as the most effective marketing mechanism.

5.3 Milestones

Canine Critter College will have several milestones early on:

  • Business plan completion. This will be done as a roadmap for the organization, and will be an indispensable tool for the ongoing performance and improvement of the company.
  • Office set up.
  • Development of class structure.
  • Profitability.
Milestones
Milestone Start Date End Date Budget Manager Department
Business plan completion 1/1/2001 2/1/2001 $0 ABC Marketing
Office set up 1/1/2001 2/1/2001 $0 ABC Department
Development of class structure 1/1/2001 2/15/2001 $0 ABC Department
Profitability 1/1/2001 9/31/2001 $0 ABC Department
Totals $0

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Management Summary

Gerry Gestapo received her Bachelor of Arts degree in psychology from the University of Oregon. Throughout college, Gerry worked with a local veterinarian. She found this work enlightening and challenging. Upon graduating, Gerry knew that she wanted to work with animals. She considered dog obedience as a way of combining her love for dogs with her psychology degree. She moved to Portland and got a job at a large dog obedience school to gain experience in the field. While she was learning the ropes at the organization, Gerry did a lot of research on the subject recognizing that this was something that she wanted to pursue. After one year of work, Gerry felt that she had enough insight to open up her own school and began working on this business plan.

6.1 Personnel Plan

Gerry will be the sole employee.

Personnel Plan
Year 1 Year 2 Year 3
Gerry $24,000 $36,000 $36,000
Other $0 $0 $0
Total People 1 1 1
Total Payroll $24,000 $36,000 $36,000

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Financial Plan

The following sections will outline important financial information.

7.1 Important Assumptions

The following table details important financial assumptions.

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0

7.2 Break-even Analysis

The Break-even Analysis indicates that approximately $3,600 will be needed in monthly revenue to reach the break-even point.

Dog obedience school business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $3,668
Assumptions:
Average Percent Variable Cost 4%
Estimated Monthly Fixed Cost $3,535

7.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

Dog obedience school business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $40,198 $77,089 $91,269
Direct Cost of Sales $1,460 $771 $913
Other Production Expenses $0 $0 $0
Total Cost of Sales $1,460 $771 $913
Gross Margin $38,739 $76,318 $90,357
Gross Margin % 96.37% 99.00% 99.00%
Expenses
Payroll $24,000 $36,000 $36,000
Sales and Marketing and Other Expenses $960 $960 $960
Depreciation $0 $0 $0
Utilities $900 $900 $900
Insurance $1,560 $1,560 $1,560
Rent $9,600 $9,600 $9,600
Payroll Taxes $5,400 $5,400 $5,400
Other $0 $0 $0
Total Operating Expenses $42,420 $54,420 $54,420
Profit Before Interest and Taxes ($3,681) $21,898 $35,937
EBITDA ($3,681) $21,898 $35,937
Interest Expense $333 $293 $99
Taxes Incurred $0 $6,481 $10,751
Net Profit ($4,014) $15,123 $25,086
Net Profit/Sales -9.99% 19.62% 27.49%

7.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

Dog obedience school business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $40,198 $77,089 $91,269
Subtotal Cash from Operations $40,198 $77,089 $91,269
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $5,000 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $45,198 $77,089 $91,269
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $24,000 $36,000 $36,000
Bill Payments $18,110 $25,934 $29,836
Subtotal Spent on Operations $42,110 $61,934 $65,836
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $1,120 $1,900 $1,980
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $43,230 $63,834 $67,816
Net Cash Flow $1,968 $13,255 $23,453
Cash Balance $16,168 $29,423 $52,876

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $16,168 $29,423 $52,876
Other Current Assets $0 $0 $0
Total Current Assets $16,168 $29,423 $52,876
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $16,168 $29,423 $52,876
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $2,103 $2,134 $2,481
Current Borrowing $3,880 $1,980 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $5,983 $4,114 $2,481
Long-term Liabilities $0 $0 $0
Total Liabilities $5,983 $4,114 $2,481
Paid-in Capital $15,000 $15,000 $15,000
Retained Earnings ($800) ($4,814) $10,309
Earnings ($4,014) $15,123 $25,086
Total Capital $10,186 $25,309 $50,395
Total Liabilities and Capital $16,168 $29,423 $52,876
Net Worth $10,186 $25,309 $50,395

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 0752, Animal Specialty Services, are shown for comparison.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 91.77% 18.40% 6.64%
Percent of Total Assets
Other Current Assets 0.00% 0.00% 0.00% 29.75%
Total Current Assets 100.00% 100.00% 100.00% 55.50%
Long-term Assets 0.00% 0.00% 0.00% 44.50%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 37.00% 13.98% 4.69% 23.28%
Long-term Liabilities 0.00% 0.00% 0.00% 22.37%
Total Liabilities 37.00% 13.98% 4.69% 45.65%
Net Worth 63.00% 86.02% 95.31% 54.35%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 96.37% 99.00% 99.00% 27.10%
Selling, General & Administrative Expenses 56.10% 79.68% 71.92% 12.51%
Advertising Expenses 0.41% 0.78% 0.66% 0.29%
Profit Before Interest and Taxes -9.16% 28.41% 39.37% 1.91%
Main Ratios
Current 2.70 7.15 21.31 1.72
Quick 2.70 7.15 21.31 0.94
Total Debt to Total Assets 37.00% 13.98% 4.69% 56.36%
Pre-tax Return on Net Worth -39.41% 85.36% 71.11% 5.58%
Pre-tax Return on Assets -24.83% 73.43% 67.78% 12.78%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -9.99% 19.62% 27.49% n.a
Return on Equity -39.41% 59.75% 49.78% n.a
Activity Ratios
Accounts Payable Turnover 9.61 12.17 12.17 n.a
Payment Days 27 30 28 n.a
Total Asset Turnover 2.49 2.62 1.73 n.a
Debt Ratios
Debt to Net Worth 0.59 0.16 0.05 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $10,186 $25,309 $50,395 n.a
Interest Coverage -11.06 74.74 363.00 n.a
Additional Ratios
Assets to Sales 0.40 0.38 0.58 n.a
Current Debt/Total Assets 37% 14% 5% n.a
Acid Test 2.70 7.15 21.31 n.a
Sales/Net Worth 3.95 3.05 1.81 n.a
Dividend Payout 0.00 0.00 0.00 n.a

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Proactive dog training 0% $0 $400 $1,000 $1,145 $1,345 $1,545 $2,145 $2,312 $2,654 $2,987 $3,121 $3,321
Reactive dog training 0% $0 $332 $830 $950 $1,116 $1,282 $1,780 $1,919 $2,203 $2,479 $2,574 $2,757
Total Sales $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Proactive dog parents $0 $4 $10 $11 $13 $15 $21 $23 $27 $30 $310 $332
Reactive dog parents $0 $3 $8 $10 $11 $13 $18 $19 $22 $25 $257 $276
Subtotal Direct Cost of Sales $0 $7 $18 $21 $25 $28 $39 $42 $49 $55 $568 $608
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Gerry 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 1 1 1 1 1 1 1 1 1 1 1 1
Total Payroll $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Direct Cost of Sales $0 $7 $18 $21 $25 $28 $39 $42 $49 $55 $568 $608
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $7 $18 $21 $25 $28 $39 $42 $49 $55 $568 $608
Gross Margin $0 $725 $1,812 $2,074 $2,437 $2,799 $3,886 $4,189 $4,808 $5,412 $5,127 $5,470
Gross Margin % 0.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 90.03% 90.00%
Expenses
Payroll $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Sales and Marketing and Other Expenses $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75
Insurance $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130
Rent $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Payroll Taxes 15% $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535
Profit Before Interest and Taxes ($3,535) ($2,810) ($1,723) ($1,461) ($1,098) ($736) $351 $654 $1,273 $1,877 $1,592 $1,935
EBITDA ($3,535) ($2,810) ($1,723) ($1,461) ($1,098) ($736) $351 $654 $1,273 $1,877 $1,592 $1,935
Interest Expense $0 $0 $0 $42 $41 $39 $38 $37 $36 $35 $34 $32
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($3,535) ($2,810) ($1,723) ($1,502) ($1,139) ($775) $313 $617 $1,237 $1,842 $1,559 $1,903
Net Profit/Sales 0.00% -383.92% -94.17% -71.70% -46.27% -27.42% 7.97% 14.57% 25.48% 33.70% 27.37% 31.31%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Subtotal Cash from Operations $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $5,000 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $732 $1,830 $7,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Bill Payments $51 $1,535 $1,543 $1,555 $1,598 $1,600 $1,603 $1,612 $1,614 $1,620 $1,641 $2,137
Subtotal Spent on Operations $2,051 $3,535 $3,543 $3,555 $3,598 $3,600 $3,603 $3,612 $3,614 $3,620 $3,641 $4,137
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $140 $140 $140 $140 $140 $140 $140 $140
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $2,051 $3,535 $3,543 $3,555 $3,738 $3,740 $3,743 $3,752 $3,754 $3,760 $3,781 $4,277
Net Cash Flow ($2,051) ($2,803) ($1,713) $3,541 ($1,276) ($913) $182 $478 $1,102 $1,707 $1,914 $1,801
Cash Balance $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $1,484 $1,491 $1,502 $1,544 $1,547 $1,549 $1,559 $1,560 $1,565 $1,570 $2,065 $2,103
Current Borrowing $0 $0 $0 $0 $5,000 $4,860 $4,720 $4,580 $4,440 $4,300 $4,160 $4,020 $3,880
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $1,484 $1,491 $1,502 $6,544 $6,407 $6,269 $6,139 $6,000 $5,865 $5,730 $6,085 $5,983
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $1,484 $1,491 $1,502 $6,544 $6,407 $6,269 $6,139 $6,000 $5,865 $5,730 $6,085 $5,983
Paid-in Capital $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Retained Earnings ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800)
Earnings $0 ($3,535) ($6,345) ($8,069) ($9,571) ($10,710) ($11,485) ($11,172) ($10,555) ($9,318) ($7,476) ($5,917) ($4,014)
Total Capital $14,200 $10,665 $7,855 $6,131 $4,629 $3,490 $2,715 $3,028 $3,645 $4,882 $6,724 $8,283 $10,186
Total Liabilities and Capital $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Net Worth $14,200 $10,665 $7,855 $6,131 $4,629 $3,490 $2,715 $3,028 $3,645 $4,882 $6,724 $8,283 $10,186

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