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Pet Products & Services icon Dog Obedience School Business Plan

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Canine Critter College

Executive Summary

Canine Critter College (Tri C) is a dog obedience school located in Eugene. Canine Critter College is unique in its approach to dog obedience. Instead of training the dog, Tri C works on training the owners on how to train the dog, as well as help to establish clear lines of communication between the dog and the owner. Establishing clear communication with the dog, and understanding the dog’s physical, and social, behavior is the most fundamental of the lessons to learn.  

Canine Critter College will leverage this strategy to develop long-term satisfied customers. Through the training philosophy and customer-centric business approach, Canine Critter College will consistently gain market share.

Canine Critter College is forecasted to reach profitability by month seven and will earn $91,000 in revenues for year three.

Dog obedience school business plan, executive summary chart image

1.1 Mission

Canine Critter College’s mission is to provide the finest dog training program available. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.2 Objectives

The objectives for the first three years of operation include:

  1. To create a service-based company whose primary goal is to exceed customer’s expectations.
  2. To increase the number of clients by 20% a year.
  3. To develop a sustainable start-up business.


1.3 Keys to Success

The keys to success are providing a reasonably priced service that customers value. A customer-centric business model is the tool to achieve success.