Shaw's Records Management and Data Storage

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Document Storage Business Plan

Strategy and Implementation Summary

Shaw's Records Management and Data Storage has a strong sales advantage that will be the focus of our marketing.  The advantage is the  reputation and success of Martin Shaw in records management.  For the past ten years, Mr. Shaw has been a valuable resource for record managers in the northeast corridor.  His successes in improving the efficiency and accessibility of critical records are well documented and has been duplicated at a number of companies.

5.1 Sales Strategy

Martin Shaw will be the hub of our sales strategy.  He will visit potential customers and deliver outsourcing proposals.  Initially, Shaw's will offer a 15% discount on storage rates for the first year.  We anticipate that first month sales will be flat.  Sales will pick up quickly in the second month.

5.1.1 Sales Forecast

The following is the sales forecast for three years.

Sales Forecast
Year 1 Year 2 Year 3
Storage $506,000 $590,000 $700,000
Storage Materials $138,000 $170,000 $200,000
Other $0 $0 $0
Total Sales $644,000 $760,000 $900,000
Direct Cost of Sales Year 1 Year 2 Year 3
Storage $0 $0 $0
Storage Materials $59,550 $85,000 $100,000
Other $0 $0 $0
Subtotal Direct Cost of Sales $59,550 $85,000 $100,000

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