Direct Mail Business Plan

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Arrow Mail

Personnel Plan

Arrow Mail’s owner, Todd Graham, has authored a number of articles on direct mail that have appeared in industry trade publications. He has over 20 years of experience in the field. Working with Johnson Communication 20 years ago, Todd was a pivotal player in the company’s response to the major deregulation of the banking industry, introducing a variety of new products that lent themselves well to quality target marketing. Since then, Todd has built his expertise in the field as an account manager with Reilly Marketing and Triumph Direct Mail.

Arrow Mail personnel will be the following:

  • Todd Graham, creative/sales director;
  • Creative team (2);
  • Production manager;
  • Production team (3);
  • Sales team (2);
  • Office manager.
Personnel Plan
Year 1 Year 2 Year 3
Todd Graham $36,000 $40,000 $44,000
Sales Team (2) $72,000 $78,000 $84,000
Creative Team (2) $96,000 $100,000 $108,000
Production Manager $36,000 $40,000 $44,000
Production Team (3) $64,800 $95,000 $104,000
Office Manager $33,600 $35,000 $37,000
Creative Director $0 $0 $60,000
Other $0 $0 $0
Total People 10 12 12
Total Payroll $338,400 $388,000 $481,000

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