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Custom Printed T-Shirts Business Plan

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Your T-Shirt!

Financial Plan

Forecast

Key Assumptions

Our key assumptions are: 

  • There are people with disposable income that will be interested in buying custom t-shirts 
  • People  like wearing shirts that say something as a fashion and personal statement. 
  • Our customers will find us on our website 
  • Our customers will appreciate the convenience of getting t-shirts shipped to their house and will be willing to pay for it. 

Revenue by Month

Chart visualizing the data for Revenue by Month

Expenses by Month

Chart visualizing the data for Expenses by Month

Net Profit (or Loss) by Year

Chart visualizing the data for Net Profit (or Loss) by Year

Financing

Use of Funds

 Your T-Shirt! will incur the following expenses for start up:

  • Two Apple Macintosh computers — These will be high end models and utilize the following software: Microsoft Office, Adobe Photoshop and Illustrator, Macromedia FreeHand, and QuickBooks Pro.
  • HP XX Laser Printer — This is a prototype printer not available to the public.
  • In-store computer kiosk — This allows customers to view options for shirts and existing imagery.
  • Website — This will be used for information disbursement as well as ordering.
  • Shelving display unit — To display assorted graphic images on paper for easier viewing.
  • Broadband Internet connection.
  • Two desk/chair/office supplies sets.
  • Small shirt inventory — Inventory will be kept small to lower overhead. This will be accomplished by using a shirt vendor who is one shipping day away, effectively using a just-in-time (JIT) system for managing inventory. 
  • Heat application unit — To make the sublimation transfer.

Start-up Expenses

Legal $1,200

Stationery etc. $200

Computer equipment $6,200

Office furniture $1,000

Sublimation heat transfer unit $2,000

Wesite development $6,500

TOTAL START-UP EXPENSES $17,100 

Sources of Funds

We will need a total of $84,500. David will give 19,500 of his own money. He secured a loan for $65,000 for the startup expenses. Since we are able to break even by the second year, and make profit on the third year. He will start hiring more staff to up the sales by year 5 after he pays off the loan. 

Statements

Projected Profit & Loss

2020 2021 2022
Gross Margin $84,250 $147,500 $216,000
Operating Expenses
Salaries & Wages $64,800 $97,296 $133,517
Employee Related Expenses $12,960 $19,459 $26,704
Marketing $3,000 $3,000 $3,000
Rent $12,000 $12,000 $12,000
Utilities $3,300 $3,600 $3,600
Insurance $3,000 $3,600 $3,600
Website Server $1,800 $1,800 $1,800
VoIP + Interent $2,400 $2,400 $2,400
Amortization of Other Current Assets $0 $0 $0
Interest Incurred $2,422 $2,023 $1,609
Depreciation and Amortization $996 $996 $996
Gain or Loss from Sale of Assets
Income Taxes $0 $0 $0
Total Expenses $190,928 $293,675 $405,225
Net Profit ($22,428) $1,325 $26,775

Projected Balance Sheet

Starting Balances 2020 2021 2022
Cash $56,400 $18,971 $11,689 $24,982
Accounts Receivable $27,324 $26,550 $38,880
Inventory
Other Current Assets $1,500 $1,500 $1,500 $1,500
Total Current Assets $57,900 $47,795 $39,739 $65,362
Long-Term Assets $9,960 $9,960 $9,960 $9,960
Accumulated Depreciation ($996) ($1,992) ($2,988)
Total Long-Term Assets $9,960 $8,964 $7,968 $6,972
Accounts Payable $536 $21,645 $21,448 $29,896
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt $9,782 $10,181 $10,595 $11,027
Prepaid Revenue
Total Current Liabilities $10,318 $31,826 $32,043 $40,923
Long-Term Debt $55,218 $45,037 $34,442 $23,415
Long-Term Liabilities $55,218 $45,037 $34,442 $23,415
Paid-In Capital $19,424 $19,424 $19,424 $19,424
Retained Earnings ($17,100) ($17,100) ($39,528) ($38,203)
Earnings ($22,428) $1,325 $26,775

Projected Cash Flow Statement

2020 2021 2022
Net Cash Flow from Operations
Net Profit ($22,428) $1,325 $26,775
Depreciation & Amortization $996 $996 $996
Change in Accounts Receivable ($27,324) $774 ($12,330)
Change in Inventory
Change in Accounts Payable $21,109 ($197) $8,448
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Investing & Financing
Assets Purchased or Sold
Investments Received
Dividends & Distributions
Change in Short-Term Debt $399 $415 $432
Change in Long-Term Debt ($10,181) ($10,595) ($11,027)
Cash at Beginning of Period $56,400 $18,971 $11,689
Net Change in Cash ($37,429) ($7,282) $13,294

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