Luna's Convenience Store
Financial Plan
- Growth will be moderate, cash flows steady.
- Marketing will be minimal, since Luna’s will rely on convenient location and will not buy any advertising.
- The company will use tight inventory controls to manage costs.
- The company will gain higher grow margins than industry averages, since it is targeting women and professionals.
7.1 Important Assumptions
Luna’s does not sell anything on credit. The personnel burden is very low because Luna’s will employee only part time staff in addition to the owners salaries. Benefits are not paid to part-timers.
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 10.00% | 10.00% | 10.00% |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% |
| Tax Rate | 30.00% | 30.00% | 30.00% |
| Other | 0 | 0 | 0 |
7.2 Break-even Analysis
The following table and chart show the Break-even Analysis for Luna’s.
| Break-even Analysis | |
| Monthly Revenue Break-even | $33,735 |
| Assumptions: | |
| Average Percent Variable Cost | 62% |
| Estimated Monthly Fixed Cost | $12,710 |
7.3 Projected Profit and Loss
The following table and charts show the Projected Profit and Loss and Gross Margin for Luna’s.
| Pro Forma Profit and Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $374,380 | $482,839 | $572,176 |
| Direct Cost of Sales | $233,328 | $298,943 | $352,240 |
| Other Costs of Goods | $0 | $0 | $0 |
| Total Cost of Sales | $233,328 | $298,943 | $352,240 |
| Gross Margin | $141,052 | $183,896 | $219,936 |
| Gross Margin % | 37.68% | 38.09% | 38.44% |
| Expenses | |||
| Payroll | $91,200 | $101,000 | $110,000 |
| Sales and Marketing and Other Expenses | $2,400 | $2,400 | $2,400 |
| Depreciation | $6,000 | $6,000 | $6,000 |
| Rent | $36,000 | $36,000 | $36,000 |
| Utilities | $6,000 | $7,000 | $8,000 |
| Insurance | $1,800 | $1,900 | $2,000 |
| Payroll Taxes | $9,120 | $10,100 | $11,000 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $152,520 | $164,400 | $175,400 |
| Profit Before Interest and Taxes | ($11,468) | $19,496 | $44,536 |
| EBITDA | ($5,468) | $25,496 | $50,536 |
| Interest Expense | $4,805 | $4,460 | $4,100 |
| Taxes Incurred | $0 | $4,511 | $12,131 |
| Net Profit | ($16,273) | $10,525 | $28,305 |
| Net Profit/Sales | -4.35% | 2.18% | 4.95% |
7.4 Projected Cash Flow
The following table shows the cash flow totals for three years. As you can see by the table and chart, the cash flow remains healthy.
| Pro Forma Cash Flow | |||
| Year 1 | Year 2 | Year 3 | |
| Cash Received | |||
| Cash from Operations | |||
| Cash Sales | $374,380 | $482,839 | $572,176 |
| Subtotal Cash from Operations | $374,380 | $482,839 | $572,176 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| Subtotal Cash Received | $374,380 | $482,839 | $572,176 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $91,200 | $101,000 | $110,000 |
| Bill Payments | $191,178 | $365,820 | $427,957 |
| Subtotal Spent on Operations | $282,378 | $466,820 | $537,957 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $3,600 | $3,600 | $3,600 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $30,000 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| Subtotal Cash Spent | $315,978 | $470,420 | $541,557 |
| Net Cash Flow | $58,402 | $12,419 | $30,619 |
| Cash Balance | $116,502 | $128,921 | $159,540 |
7.5 Projected Balance Sheet
The following table is the Projected Balance Sheet.
| Pro Forma Balance Sheet | |||
| Year 1 | Year 2 | Year 3 | |
| Assets | |||
| Current Assets | |||
| Cash | $116,502 | $128,921 | $159,540 |
| Inventory | $22,460 | $28,777 | $33,907 |
| Other Current Assets | $5,000 | $5,000 | $5,000 |
| Total Current Assets | $143,962 | $162,698 | $198,447 |
| Long-term Assets | |||
| Long-term Assets | $60,000 | $60,000 | $60,000 |
| Accumulated Depreciation | $6,000 | $12,000 | $18,000 |
| Total Long-term Assets | $54,000 | $48,000 | $42,000 |
| Total Assets | $197,962 | $210,698 | $240,447 |
| Liabilities and Capital | Year 1 | Year 2 | Year 3 |
| Current Liabilities | |||
| Accounts Payable | $24,735 | $30,545 | $35,589 |
| Current Borrowing | $46,400 | $42,800 | $39,200 |
| Other Current Liabilities | $0 | $0 | $0 |
| Subtotal Current Liabilities | $71,135 | $73,345 | $74,789 |
| Long-term Liabilities | $0 | $0 | $0 |
| Total Liabilities | $71,135 | $73,345 | $74,789 |
| Paid-in Capital | $150,000 | $150,000 | $150,000 |
| Retained Earnings | ($6,900) | ($23,173) | ($12,647) |
| Earnings | ($16,273) | $10,525 | $28,305 |
| Total Capital | $126,827 | $137,353 | $165,658 |
| Total Liabilities and Capital | $197,962 | $210,698 | $240,447 |
| Net Worth | $126,827 | $137,353 | $165,658 |
7.6 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5411, [Convenience Stores, Independent], are shown for comparison.
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | Industry Profile | |
| Sales Growth | 0.00% | 28.97% | 18.50% | 2.27% |
| Percent of Total Assets | ||||
| Inventory | 11.35% | 13.66% | 14.10% | 22.18% |
| Other Current Assets | 2.53% | 2.37% | 2.08% | 26.81% |
| Total Current Assets | 72.72% | 77.22% | 82.53% | 56.12% |
| Long-term Assets | 27.28% | 22.78% | 17.47% | 43.88% |
| Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 35.93% | 34.81% | 31.10% | 26.39% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 24.87% |
| Total Liabilities | 35.93% | 34.81% | 31.10% | 51.26% |
| Net Worth | 64.07% | 65.19% | 68.90% | 48.74% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 37.68% | 38.09% | 38.44% | 23.55% |
| Selling, General & Administrative Expenses | 42.02% | 35.91% | 33.49% | 16.21% |
| Advertising Expenses | 0.00% | 0.00% | 0.00% | 0.85% |
| Profit Before Interest and Taxes | -3.06% | 4.04% | 7.78% | 1.02% |
| Main Ratios | ||||
| Current | 2.02 | 2.22 | 2.65 | 1.68 |
| Quick | 1.71 | 1.83 | 2.20 | 0.71 |
| Total Debt to Total Assets | 35.93% | 34.81% | 31.10% | 57.28% |
| Pre-tax Return on Net Worth | -12.83% | 10.95% | 24.41% | 4.63% |
| Pre-tax Return on Assets | -8.22% | 7.14% | 16.82% | 10.83% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | -4.35% | 2.18% | 4.95% | n.a |
| Return on Equity | -12.83% | 7.66% | 17.09% | n.a |
| Activity Ratios | ||||
| Inventory Turnover | 6.59 | 11.67 | 11.24 | n.a |
| Accounts Payable Turnover | 8.73 | 12.17 | 12.17 | n.a |
| Payment Days | 27 | 27 | 28 | n.a |
| Total Asset Turnover | 1.89 | 2.29 | 2.38 | n.a |
| Debt Ratios | ||||
| Debt to Net Worth | 0.56 | 0.53 | 0.45 | n.a |
| Current Liab. to Liab. | 1.00 | 1.00 | 1.00 | n.a |
| Liquidity Ratios | ||||
| Net Working Capital | $72,827 | $89,353 | $123,658 | n.a |
| Interest Coverage | -2.39 | 4.37 | 10.86 | n.a |
| Additional Ratios | ||||
| Assets to Sales | 0.53 | 0.44 | 0.42 | n.a |
| Current Debt/Total Assets | 36% | 35% | 31% | n.a |
| Acid Test | 1.71 | 1.83 | 2.20 | n.a |
| Sales/Net Worth | 2.95 | 3.52 | 3.45 | n.a |
| Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |
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