Chiropractic Services Business Plan

The chiropractic field is a crowded one in any metro area and Southerlin is no exception.  There are over 60 chiropractors practicing in the greater Southerlin community. A majority are generalists with only a handful that specialize with a particular client group.  Dr. Meeks’ specialty is athletic injuries, especially runners. Southerlin has a large and committed running community.  Each year there are numerous running events the entire city participates in. In addition to runners, there are high school aged athletes that need treatment for sport injuries. The third large group of potential clients is the active baby-boomers who are becoming more athletic as they get older and want to be pain-free. 

4.1 Market Segmentation

Sports Chiropractic will focus on the following market segments:

• Runners.
• High school age athletes.
• Active baby-boomers.