The business will be managed the owners, Fred and Rebecca Smith.
Fred Smith, CEO, will be head of sales and marketing. He will make client appointments, when needed, and will orchestrate all marketing activities.
Rebecca Smith, COO, will be head of operations and finances. She will manage all financial aspects of the business, including bookkeeping, accounting, and financing. She will project manage the development of the Web service (working with temporary programming help to program the service). She will do sales work as necessary, under the direction of Fred Smith. She will be responsible for the establishment of operations systems, including the hiring of cleaning crews, the purchase of equipment, and quality assurance.
In the fourth year of operation, experienced business managers will be hired to take over the positions of CEO and COO with the goal of preparing the company for franchising. At this point, Fred and Rebecca Smith will move to entirely strategic roles.
A full-time administrative assistant will be hired after six months of operation to take over bookkeeping, accounts payable, and support of sales and marketing activities. This will allow Fred and Rebecca Smith to concentrate their time on strategic endeavors, including opportunities for expansion, with new bases of operation beyond their initial target area. This individual will transition into the role of administrative manager, or be replaced by an individual who can handle management. After two years of operation, an additional administrative assistant will be hired.