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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Carpet Cleaning 60 74 92 114 142 176 218 270 335 416 516 639
Furniture Cleaning 40 50 64 80 101 127 160 202 254 320 404 508
Intensive Spot Treatment 60 74 92 114 142 176 218 270 335 416 516 639
Area Rugs 20 26 34 44 57 74 96 125 163 212 276 358
Other Services 20 26 34 44 57 74 96 125 163 212 276 358
Total Unit Sales 200 251 316 397 499 627 789 994 1,251 1,576 1,986 2,504
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Carpet Cleaning $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Furniture Cleaning $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Intensive Spot Treatment $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Area Rugs $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Other Services $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Sales
Carpet Cleaning $6,000 $7,440 $9,226 $11,440 $14,186 $17,591 $21,813 $27,048 $33,540 $41,590 $51,572 $63,949
Furniture Cleaning $1,000 $1,260 $1,588 $2,001 $2,521 $3,176 $4,002 $5,043 $6,354 $8,006 $10,088 $12,711
Intensive Spot Treatment $3,000 $3,720 $4,613 $5,720 $7,093 $8,795 $10,906 $13,523 $16,769 $20,794 $25,785 $31,973
Area Rugs $500 $650 $845 $1,098 $1,427 $1,855 $2,412 $3,136 $4,077 $5,300 $6,890 $8,957
Other Services $500 $650 $845 $1,098 $1,427 $1,855 $2,412 $3,136 $4,077 $5,300 $6,890 $8,957
Total Sales $11,000 $13,720 $17,117 $21,357 $26,654 $33,272 $41,545 $51,886 $64,817 $80,990 $101,225 $126,547
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Carpet Cleaning 30.00% $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Furniture Cleaning 30.00% $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50
Intensive Spot Treatment 45.00% $22.50 $22.50 $22.50 $22.50 $22.50 $22.50 $22.50 $22.50 $22.50 $22.50 $22.50 $22.50
Area Rugs 39.00% $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75 $9.75
Other Services 45.00% $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25 $11.25
Direct Cost of Sales
Carpet Cleaning $1,800 $2,232 $2,768 $3,432 $4,256 $5,277 $6,544 $8,114 $10,062 $12,477 $15,472 $19,185
Furniture Cleaning $300 $378 $476 $600 $756 $953 $1,201 $1,513 $1,906 $2,402 $3,026 $3,813
Intensive Spot Treatment $1,350 $1,674 $2,076 $2,574 $3,192 $3,958 $4,908 $6,085 $7,546 $9,357 $11,603 $14,388
Area Rugs $195 $254 $330 $428 $557 $723 $941 $1,223 $1,590 $2,067 $2,687 $3,493
Other Services $225 $293 $380 $494 $642 $835 $1,085 $1,411 $1,835 $2,385 $3,101 $4,031
Subtotal Direct Cost of Sales $3,870 $4,830 $6,030 $7,529 $9,403 $11,746 $14,678 $18,347 $22,939 $28,688 $35,889 $44,910
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
CEO $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
COO $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Administrative Assistant/ Manager $0 $0 $0 $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Administrative Assistant 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 2 2 2 2 2 2 3 3 3 3 3 3
Total Payroll $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $11,000 $13,720 $17,117 $21,357 $26,654 $33,272 $41,545 $51,886 $64,817 $80,990 $101,225 $126,547
Direct Cost of Sales $3,870 $4,830 $6,030 $7,529 $9,403 $11,746 $14,678 $18,347 $22,939 $28,688 $35,889 $44,910
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $3,870 $4,830 $6,030 $7,529 $9,403 $11,746 $14,678 $18,347 $22,939 $28,688 $35,889 $44,910
Gross Margin $7,130 $8,890 $11,087 $13,828 $17,251 $21,526 $26,867 $33,539 $41,878 $52,302 $65,336 $81,637
Gross Margin % 64.82% 64.80% 64.77% 64.75% 64.72% 64.70% 64.67% 64.64% 64.61% 64.58% 64.55% 64.51%
Expenses
Payroll $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000
Marketing/Promotion $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Depreciation $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rent $500 $500 $500 $500 $500 $500 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Utilities $50 $50 $50 $50 $50 $50 $150 $150 $150 $150 $150 $150
Insurance $200 $200 $200 $200 $200 $200 $400 $400 $400 $400 $400 $400
Payroll Taxes 15% $2,081 $2,225 $2,404 $2,629 $2,910 $3,262 $4,152 $4,702 $5,391 $6,253 $7,333 $8,686
Website Maintenance/Hosting 15% $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Other $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Total Operating Expenses $19,331 $19,475 $19,654 $19,879 $20,160 $20,512 $25,402 $25,952 $26,641 $27,503 $28,583 $29,936
Profit Before Interest and Taxes ($12,201) ($10,585) ($8,567) ($6,051) ($2,909) $1,014 $1,465 $7,587 $15,237 $24,799 $36,753 $51,701
EBITDA ($11,701) ($10,085) ($8,067) ($5,551) ($2,409) $1,514 $1,965 $8,087 $15,737 $25,299 $37,253 $52,201
Interest Expense $115 $104 $94 $83 $73 $63 $52 $42 $31 $21 $10 $0
Taxes Incurred ($3,695) ($3,207) ($2,598) ($1,840) ($895) $285 $424 $2,264 $4,562 $7,433 $11,023 $15,510
Net Profit ($8,621) ($7,482) ($6,063) ($4,294) ($2,087) $666 $989 $5,282 $10,644 $17,344 $25,720 $36,191
Net Profit/Sales -78.37% -54.53% -35.42% -20.11% -7.83% 2.00% 2.38% 10.18% 16.42% 21.42% 25.41% 28.60%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $11,000 $13,720 $17,117 $21,357 $26,654 $33,272 $41,545 $51,886 $64,817 $80,990 $101,225 $126,547
Subtotal Cash from Operations $11,000 $13,720 $17,117 $21,357 $26,654 $33,272 $41,545 $51,886 $64,817 $80,990 $101,225 $126,547
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $11,000 $13,720 $17,117 $21,357 $26,654 $33,272 $41,545 $51,886 $64,817 $80,990 $101,225 $126,547
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000
Bill Payments $5,304 $9,173 $10,768 $12,762 $15,254 $18,370 $22,271 $27,258 $33,356 $40,989 $50,541 $62,500
Subtotal Spent on Operations $15,304 $19,173 $20,768 $22,762 $25,254 $28,370 $35,271 $40,258 $46,356 $53,989 $63,541 $75,500
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $3,000 $0 $15,000 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $16,554 $20,423 $22,018 $24,012 $26,504 $29,620 $39,521 $41,508 $62,606 $55,239 $64,791 $76,750
Net Cash Flow ($5,554) ($6,703) ($4,901) ($2,655) $150 $3,652 $2,024 $10,378 $2,211 $25,751 $36,434 $49,797
Cash Balance $24,446 $17,743 $12,842 $10,187 $10,337 $13,988 $16,013 $26,391 $28,601 $54,353 $90,787 $140,584

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $30,000 $24,446 $17,743 $12,842 $10,187 $10,337 $13,988 $16,013 $26,391 $28,601 $54,353 $90,787 $140,584
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $30,000 $24,446 $17,743 $12,842 $10,187 $10,337 $13,988 $16,013 $26,391 $28,601 $54,353 $90,787 $140,584
Long-term Assets
Long-term Assets $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $33,000 $33,000 $48,000 $48,000 $48,000 $48,000
Accumulated Depreciation $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 $5,000 $5,500 $6,000
Total Long-term Assets $30,000 $29,500 $29,000 $28,500 $28,000 $27,500 $27,000 $29,500 $29,000 $43,500 $43,000 $42,500 $42,000
Total Assets $60,000 $53,946 $46,743 $41,342 $38,187 $37,837 $40,988 $45,513 $55,391 $72,101 $97,353 $133,287 $182,584
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $5,000 $8,817 $10,345 $12,257 $14,646 $17,633 $21,369 $26,154 $32,001 $39,317 $48,474 $59,938 $74,295
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $5,000 $8,817 $10,345 $12,257 $14,646 $17,633 $21,369 $26,154 $32,001 $39,317 $48,474 $59,938 $74,295
Long-term Liabilities $15,000 $13,750 $12,500 $11,250 $10,000 $8,750 $7,500 $6,250 $5,000 $3,750 $2,500 $1,250 $0
Total Liabilities $20,000 $22,567 $22,845 $23,507 $24,646 $26,383 $28,869 $32,404 $37,001 $43,067 $50,974 $61,188 $74,295
Paid-in Capital $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500 $77,500
Retained Earnings ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500) ($37,500)
Earnings $0 ($8,621) ($16,103) ($22,165) ($26,459) ($28,547) ($27,881) ($26,892) ($21,610) ($10,966) $6,379 $32,099 $68,289
Total Capital $40,000 $31,379 $23,897 $17,835 $13,541 $11,453 $12,119 $13,108 $18,390 $29,034 $46,379 $72,099 $108,289
Total Liabilities and Capital $60,000 $53,946 $46,743 $41,342 $38,187 $37,837 $40,988 $45,513 $55,391 $72,101 $97,353 $133,287 $182,584
Net Worth $40,000 $31,379 $23,897 $17,835 $13,541 $11,453 $12,119 $13,108 $18,390 $29,034 $46,379 $72,099 $108,289