Promerit Advertising
Company Summary
Promerit Advertising will design, build, test and deploy the email campaign. It will also report the progress of the campaign in real-time to provide our customers maximum flexibility. At the end of the campaign, Promerit will analyze its success in order to improve the company’s future campaigns.
2.1 Company Ownership
Robert Humphrey and Cheryl Littlejohn are the owners of Promerit Advertising.
2.2 Start-up Summary
Robert Humphrey and Cheryl Littlejohn will invest equally in the company. They will also secure a long-term business loan. The following table and chart show projected initial start-up costs of Promerit Advertising.
| Start-up Funding | |
| Start-up Expenses to Fund | $34,500 |
| Start-up Assets to Fund | $165,500 |
| Total Funding Required | $200,000 |
| Assets | |
| Non-cash Assets from Start-up | $10,000 |
| Cash Requirements from Start-up | $155,500 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $155,500 |
| Total Assets | $165,500 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $100,000 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $100,000 |
| Capital | |
| Planned Investment | |
| Robert Humphrey | $50,000 |
| Cheryl Littlejohn | $50,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $100,000 |
| Loss at Start-up (Start-up Expenses) | ($34,500) |
| Total Capital | $65,500 |
| Total Capital and Liabilities | $165,500 |
| Total Funding | $200,000 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $1,000 |
| Stationery etc. | $1,000 |
| Brochures | $1,000 |
| Advertising | $20,000 |
| Expensed Computer Equipment/Software | $10,000 |
| Insurance | $0 |
| Rent | $1,500 |
| Research and Development | $0 |
| Other | $0 |
| Total Start-up Expenses | $34,500 |
| Start-up Assets | |
| Cash Required | $155,500 |
| Other Current Assets | $10,000 |
| Long-term Assets | $0 |
| Total Assets | $165,500 |
| Total Requirements | $200,000 |
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