Garden Way Yoga Center

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Yoga Center Business Plan

Company Summary

The Garden Way Yoga Center offers Anusara-style Hatha Yoga plus workshops in related yoga topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

GWYC will be located in the commercial downtown section of Monroe, in the renovated Millman Center. GWYC's goal is to build a large base of yoga students from the thousands of office workers that are employed downtown. 

Besides the training, the Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

GWYC will operate as a sole proprietorship.

2.1 Company Ownership

The Garden Way Yoga Center is owned by Jill Gordon.

2.2 Start-up Summary

The start-up expenses for the The Garden Way Yoga Center are focused primarily on workshop setup and equipment, and inventory for the boutique and bookstore.  Jill will invest $60,000.  In addition, GWYC will secure a $80,000 long-term loan.

Start-up Expenses
Legal $1,000
Stationery etc. $100
Brochures $8,000
Insurance $1,000
Rent $3,000
Expensed Equipment $20,000
Total Start-up Expenses $33,100
Start-up Assets
Cash Required $66,900
Start-up Inventory $10,000
Other Current Assets $0
Long-term Assets $30,000
Total Assets $106,900
Total Requirements $140,000
Start-up Funding
Start-up Expenses to Fund $33,100
Start-up Assets to Fund $106,900
Total Funding Required $140,000
Non-cash Assets from Start-up $40,000
Cash Requirements from Start-up $66,900
Additional Cash Raised $0
Cash Balance on Starting Date $66,900
Total Assets $106,900
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $80,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $80,000
Planned Investment
Jill Gordon $60,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $60,000
Loss at Start-up (Start-up Expenses) ($33,100)
Total Capital $26,900
Total Capital and Liabilities $106,900
Total Funding $140,000

2.3 Company Locations and Facilities

The Garden Way Yoga Center is located in downtown Monroe, in the renovated Millman Center.  The facility is quickly accessible to the over 50,000 urban professionals that GWYC considers potential members. 

With five large workshop rooms, men and women's dressing rooms, and a boutique, GWYC offers plenty of floor space for multiple classes being conducted simultaneously.  In addition, parking is not a problem.  GWYC is within easy walking distance from any building in the downtown area.  If a customer does decide to drive, the Millman Center has parking space for up to 2,000 vehicles.