IWA Championship Wrestling shall produce and develop a weekly syndicated professional wrestling television programming geared to the viewing masses in a "family oriented/family friendly" format to achieve mass viewership, mass potential, and mass profitability.
While the top two wrestling organizations currently have a stronghold on the business, they are, for all intents and purposes, mirror images of each other creating the same type of product that is limited in its nature and appeal. IWA programming will always be family oriented and, thus, have great mass appeal, projecting the IWA into the #3 position within the industry within 3 years.
In addition to using established, well known pro wrestling stars including former WWF and WCE stars and outstanding ladies wrestling stars, the IWA will develop its own stars of the future as we have in the past when discovering and working with current WWF and WCE stars.
Former WWF Stars: Tatanka, Sweet Stan Lane, Hillbilly Cousin Ike, Sgt. Slaughter, The Bushwhackers, Demolition Axe, Doink the Clown, The Wild Samoans, The Rock and Roll Express, Salvatore Sincere, Jerry "The King" Lawler.
Former WCW Stars: The Midnight Express, The Masked Superstar, Ronnie Garvin, Michael "P.S." Hayes, One Man Gang, Tracy Smothers, Ivan Koloff, Big Al Greene.
Ladies Wrestling Stars: Malia Hosaka, Candi Devine, Bambi, Peggy Lee Leather, Missy Hyatt.
Curent WWF Stars: Cactus Jack/Mankind, Meridian, Dean Malenko, X-pad.
Current WCW Stars: Diamond Dallas Page, Madusa Micelli, Shane Douglas, Billy Kidman, Bam Bam Bigelow.
The IWA will create a line of souvenir and concession items, which will include photos, posters, t-shirts, hats, banners, bumper stickers, action figures, and home videos.
The IWA, using a network of international agents and promoters, will tour on "sold" events basis guaranteeing a profit plus a percentage of all gate revenues both domestically and internationally. Among areas already expressing interest in promoting IWA tours are Australia, New Zealand, Russia, Great Britain, the Philippines, and Israel.