Mountain Brook Fitness Center

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Workout Gym Business Plan

Strategy and Implementation Summary

Mountain Brook Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The new facility will be able to entertain up to 75 children including 25 infants.

5.1 Competitive Edge

The competitive edge of the Mountain Brook Fitness Center is our focus on the family. We offer our members childcare services that are second to none.

5.2 Sales Strategy

The sales strategy is to highlight the childcare service to prospective center members. The focus will be marketing the center to young active families. Every Saturday morning will be open house for the childcare center. Families will be able to visit the facility for the entire morning.

5.2.1 Sales Forecast

The following is the sales forecast for the next three years.

Sales Forecast
2002 2003 2004
Sales
Memberships $364,000 $480,000 $620,000
Childcare $314,000 $325,000 $341,000
Massage $120,000 $125,000 $130,000
Physical Therapy $156,000 $165,000 $174,000
Fruit Bar Drinks $144,000 $154,000 $160,000
Total Sales $1,098,000 $1,249,000 $1,425,000
Direct Cost of Sales 2002 2003 2004
Memberships $0 $0 $0
Childcare $0 $0 $0
Massage $60,000 $62,500 $65,000
Physical Therapy $84,000 $92,000 $98,000
Fruit Bar Drinks $24,000 $27,000 $30,000
Subtotal Direct Cost of Sales $168,000 $181,500 $193,000