Plan Outline
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SIC 7997 Amusement and Recreation Services - Membership sports and recreation clubs
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Workout Gym Business Plan
Mountain Brook Fitness Center
Strategy and Implementation Summary
Mountain Brook Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The new facility will be able to entertain up to 75 children including 25 infants.
5.1 Competitive Edge
The competitive edge of the Mountain Brook Fitness Center is our focus on the family. We offer our members childcare services that are second to none.
5.2 Sales Strategy
The sales strategy is to highlight the childcare service to prospective center members. The focus will be marketing the center to young active families. Every Saturday morning will be open house for the childcare center. Families will be able to visit the facility for the entire morning.
5.2.1 Sales Forecast
The following is the sales forecast for the next three years.
| Sales Forecast | |||
| 2002 | 2003 | 2004 | |
| Sales | |||
| Memberships | $364,000 | $480,000 | $620,000 |
| Childcare | $314,000 | $325,000 | $341,000 |
| Massage | $120,000 | $125,000 | $130,000 |
| Physical Therapy | $156,000 | $165,000 | $174,000 |
| Fruit Bar Drinks | $144,000 | $154,000 | $160,000 |
| Total Sales | $1,098,000 | $1,249,000 | $1,425,000 |
| Direct Cost of Sales | 2002 | 2003 | 2004 |
| Memberships | $0 | $0 | $0 |
| Childcare | $0 | $0 | $0 |
| Massage | $60,000 | $62,500 | $65,000 |
| Physical Therapy | $84,000 | $92,000 | $98,000 |
| Fruit Bar Drinks | $24,000 | $27,000 | $30,000 |
| Subtotal Direct Cost of Sales | $168,000 | $181,500 | $193,000 |
